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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of industrial economics"
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Fernsehwerbung
18
Television advertising
18
USA
14
United States
14
Advertising effects
7
Werbewirkung
7
Cable television
5
Fernsehprogramm
5
Kabelfernsehen
5
Product Placement
5
Product placement
5
Sport event
5
Sportveranstaltung
5
Television programme
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Television
4
Theorie
4
Theory
4
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
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Online-Marketing
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Sales promotion
3
Sportmarketing
3
Sports marketing
3
Verkaufsförderung
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Advertising
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Ball game
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Ballsport
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Brand management
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Digital broadcast
2
Digitaler Rundfunk
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Estimation
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Fernsehsender
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Hörfunkwerbung
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Markenführung
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Marketing management
2
Marketingmanagement
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Psychology of advertising
2
Radio advertising
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32
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Aiyeku, Joseph F.
1
Alessandri, Susan Westcott
1
Apostolopoulou, Artemisia
1
Arroyo-Cañada, Francisco-Javier
1
Bagchi, Sutirtha
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Bellman, Steven
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Billings, Andrew C.
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Chae, Myung-jin
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Clark, John S.
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Gladden, James M.
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Hong, Soonkwan
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Ivaldi, Marc
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Jeong, Yongick
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Lee, Jinhee
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Newton, Gregory D.
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Park, Jin Seong
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Journal of promotion management : JPM
The journal of industrial economics
The journal of media economics
118
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
109
Journal of advertising research
85
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
Working paper / National Bureau of Economic Research, Inc.
42
NBER working paper series
34
Discussion paper / Centre for Economic Policy Research
30
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
NBER Working Paper
29
SpringerLink / Bücher
26
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
23
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
20
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Kom / Kommission der Europäischen Gemeinschaften
16
CESifo working papers
15
MPRA Paper
14
Strategien erfolgreicher TV-Marken : eine internationale Analyse
14
Zur Ökonomie der Unterhaltungsproduktion
14
Europäische Hochschulschriften / 5
13
Journal of business research : JBR
13
Prometheus
13
Schriftenreihe der Landesmedienanstalten
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Working Papers / eSocialSciences
12
Discussion paper series / IZA
11
Gabler Edition Wissenschaft
11
IZA Discussion Papers
11
P / the Rand Corporation
11
Prometheus : critical studies in innovation
11
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
11
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1
Platform mergers : lessons from a case in the digital TV market
Ivaldi, Marc
;
Zhang, Jiekai
- In:
The journal of industrial economics
70
(
2022
)
3
,
pp. 591-630
Persistent link: https://www.econbiz.de/10013464445
Saved in:
2
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
3
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
4
Product placement : the UK and the new rules
Shears, Peter
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10010343557
Saved in:
5
Contextual priming effects of
television
programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
6
The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
7
Cinematic explosion : new products, unpredictabilty and realized quality in the digital era
Waldfogel, Joel
- In:
The journal of industrial economics
64
(
2016
)
4
,
pp. 755-772
Persistent link: https://www.econbiz.de/10011721212
Saved in:
8
Cultural values in Indian
television
advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
Saved in:
9
Considerations of interactive digital
television
as advertising media
Arroyo-Cañada, Francisco-Javier
;
Gil-Lafuente, Jaime
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 306-318
Persistent link: https://www.econbiz.de/10009621075
Saved in:
10
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
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