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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Consumer behaviour"
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Search: subject:"Management"
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Consumer behaviour
Konsumentenverhalten
217
Destination management
161
Destinationsmanagement
161
Beziehungsmarketing
159
Relationship marketing
159
Tourism marketing
155
Tourismusmarketing
155
Holiday behaviour
149
Urlaubsverhalten
149
Brand image
135
Markenimage
135
Brand management
123
Markenführung
123
Tourism
107
Tourismus
106
Customer satisfaction
95
Kundenzufriedenheit
95
Tourism industry
74
Tourismuswirtschaft
74
Dienstleistungsqualität
63
Service quality
63
Social Web
62
Social web
62
Internet marketing
57
Online-Marketing
57
Hotel industry
51
Hotellerie
51
Tourism destination
45
Tourismusregion
45
Advertising effects
37
Werbewirkung
37
Designation of origin
34
Herkunftsbezeichnung
34
Brand
33
China
33
Corporate Social Responsibility
33
Corporate social responsibility
33
International tourism
33
Internationaler Tourismus
33
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Undetermined
179
Free
3
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Article
216
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1
Type of publication (narrower categories)
All
Article in journal
217
Aufsatz in Zeitschrift
217
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
217
Author
All
Han, Heesup
21
Hyun, Sunghyup Sean
6
Loureiro, Sandra Maria Correia
6
Yu, Jongsik
6
Kim, Wansoo
5
Chua, Bee-Lia
4
Lee, Jin-soo
4
Tsai, Henry
4
Wong, IpKin Anthony
4
Yang, Jing
4
Ahn, Jiseon
3
Back, Ki-Joon
3
Hwang, Jinsoo
3
Kim, Jinkyung Jenny
3
Koo, Bonhak
3
Bang Nguyen Viet
2
Bilro, Ricardo Godinho
2
Chung, Namho
2
Durif, Fabien
2
Fu, Xiaoxiao
2
Guerreiro, João Pedro Silva Martins
2
Hsu, Cathy H. C.
2
Kim, Insin
2
Kim, Jong-hyeong
2
Koo, Chulmo
2
Lam, Iok Keng Veronica
2
Lee, Sanghyeop
2
Lo, Ada
2
Moon, Hyoungeun
2
Noppadol Manosuthi
2
Qu, Hailin
2
Quan, Lanji
2
Tung, Vincent Wing Sun
2
Ababneh, Bashar
1
Abdul Hafaz Ngah
1
Abu Bakar bin Abdul Hamid
1
Agrawal, Ashima
1
Ahmad, Naveed
1
Ahn, Young-joo
1
Akram, Umair
1
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Published in...
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Journal of promotion management : innovations in planning and applied research
Journal of travel and tourism marketing
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
115
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
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ECONIS (ZBW)
217
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1
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10
of
217
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date (oldest first)
1
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
2
Impact of customer environmental attitude-behavior gap
Wu, Chi Wai
;
Chiu, Chun-Hung
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 802-817
Persistent link: https://www.econbiz.de/10014513583
Saved in:
3
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
4
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
5
Exploring the factors that influence customers' willingness to switch from traditional hotels to green hotels
Quan, Lanji
;
Koo, Bonhak
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014369779
Saved in:
6
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
7
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
8
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
9
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
10
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
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