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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Springer eBook Collection"
~subject:"Digitale Plattform"
~subject:"Online-Marketing"
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Digitale Plattform
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Journal of promotion management : innovations in planning and applied research
Springer eBook Collection
Journal of business research : JBR
205
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
101
Technological forecasting & social change : an international journal
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of advertising : the review of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of marketing communications
58
Information systems research : ISR
57
Tourism management : research, policies, practice
52
Business horizons
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International journal of hospitality management
47
Journal of management information systems : JMIS
43
The journal of product & brand management
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Cogent business & management
40
Journal of internet commerce
39
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Electronic commerce research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Marketing intelligence & planning
32
SpringerLink / Bücher
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of marketing
29
International journal of contemporary hospitality management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of electronic commerce research : JECR
26
Journal of strategic marketing
26
Journal of travel and tourism marketing
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
85
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
10
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
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