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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Brand image"
~subject:"Marketingmanagement"
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Journal of promotion management : innovations in planning and applied research
Springer eBook Collection / Business and Economics
Journal of business research : JBR
128
International journal of internet marketing and advertising : IJIMA
72
Journal of retailing and consumer services
71
The journal of product & brand management
52
The journal of brand management : an international journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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37
SpringerLink / Bücher
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Marketing intelligence & planning
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Springer eBook Collection
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
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International journal of technology marketing : IJTMkt
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Business horizons
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Tourism management : research, policies, practice
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Cogent business & management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of electronic marketing and retailing : IJEMR
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Journal of advertising research
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
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Journal of promotion management : JPM
16
Psychology & marketing
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The journal of business & industrial marketing
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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International journal of e-business research : an official publication of the Information Resources Management Association
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Tourism management perspectives : TMP
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Journal of electronic commerce research : JECR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of hospitality management
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
4
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
5
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
6
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
7
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
8
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
9
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
10
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima
;
Khan, M. Altaf
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
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