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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Marketingmanagement"
~subject:"Viral marketing"
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Online-Marketing
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Journal of promotion management : innovations in planning and applied research
Springer eBook Collection / Business and Economics
Journal of business research : JBR
162
International journal of internet marketing and advertising : IJIMA
87
Journal of retailing and consumer services
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
International journal of hospitality management
60
Journal of marketing communications
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
SpringerLink / Bücher
52
Tourism management : research, policies, practice
51
Information systems research : ISR
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of internet commerce
40
Industrial marketing management : the international journal for industrial and high-tech firms
38
Electronic commerce research
35
Journal of marketing
35
Journal of hospitality marketing & management
34
International journal of advertising : the review of marketing communications
32
Psychology & marketing
32
International journal of electronic marketing and retailing : IJEMR
31
Journal of electronic commerce research : JECR
31
Journal of management information systems : JMIS
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of contemporary hospitality management
30
Journal of marketing management : MM
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of technology marketing : IJTMkt
27
Business horizons
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Journal of advertising research
26
Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
European journal of marketing : EJM
24
Journal of travel and tourism marketing
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Springer eBook Collection
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of strategic marketing
22
The journal of product & brand management
22
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
21
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
5
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
6
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
7
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
8
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
9
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
10
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
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