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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Search: subject:"branding"
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| 4 applied filters
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Subject
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Konsumentenverhalten
Social web
Brand management
457
Markenführung
457
Consumer behaviour
344
Brand image
325
Markenimage
325
Brand
218
Markenartikel
216
Beziehungsmarketing
124
Relationship marketing
124
Social Web
83
Internet marketing
73
Online-Marketing
73
Advertising effects
51
Werbewirkung
51
Emotion
40
Brand loyalty
39
Marketing management
39
Marketingmanagement
39
Markentreue
31
Luxury goods
30
Luxusgüter
30
Viral marketing
27
Virales Marketing
27
Social media
25
Corporate Social Responsibility
23
Corporate social responsibility
23
USA
23
Advertising
22
United States
22
Werbung
21
Customer integration
20
Kundenintegration
20
Corporate reputation
19
Customer satisfaction
19
Firmenimage
19
Kundenzufriedenheit
19
Personality psychology
19
Persönlichkeitspsychologie
19
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Undetermined
253
Free
12
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Article
354
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
359
Aufsatz in Zeitschrift
359
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Language
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English
359
Author
All
Guzman, Francisco
10
Loureiro, Sandra Maria Correia
9
Fetscherin, Marc
4
Yang, Jing
4
Hegner, Sabrina
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Sarmento, Eduardo Moraes
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bhaduri, Gargi
2
Bilro, Ricardo Godinho
2
Broyles, S. Allen
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Guerreiro, João Pedro Silva Martins
2
Herstein, Ram
2
Ibrahim, Blend
2
Jevons, Colin
2
Jiang, Mengtian
2
Kang, Jiyun
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
Khan, Huda
2
Kwon, Wi-suk
2
Ladeira, Wagner Junior
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Michaelidou, Nina
2
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Published in...
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Journal of promotion management : innovations in planning and applied research
The journal of product & brand management
Journal of business research : JBR
430
The journal of brand management : an international journal
288
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
83
European journal of marketing : EJM
82
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
SpringerLink / Bücher
63
Journal of marketing management : MM
61
Journal of international consumer marketing
60
International journal of advertising : the review of marketing communications
57
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of the Academy of Marketing Science
52
Journal of promotion management : JPM
50
International marketing review
49
Journal of marketing
49
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
Journal of strategic marketing
47
Cogent business & management
46
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
European journal of marketing
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
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ECONIS (ZBW)
359
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1
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10
of
359
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date (oldest first)
1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
9
The moderating effect of the use of virtual reality technologies in the
branding
of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
10
Mapping the sustainability
branding
field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
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