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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising"
~subject:"Markenimage"
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Advertising
Markenimage
Internet marketing
76
Online-Marketing
76
Consumer behaviour
53
Konsumentenverhalten
53
Social Web
52
Social web
52
Advertising effects
38
Werbewirkung
38
Werbung
33
Brand management
27
Markenführung
27
social media
20
Beziehungsmarketing
16
Relationship marketing
16
Brand image
14
Viral marketing
14
Virales Marketing
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Facebook
7
Brand
6
Markenartikel
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purchase intention
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Celebrity endorsement
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Celebrity-Werbung
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Instagram
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Marketing management
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Marketingmanagement
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Mobile communications
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Mobilkommunikation
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advertising
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social media marketing
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Customer integration
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Kundenintegration
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Mobile Marketing
4
Mobile marketing
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Online retailing
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Online-Handel
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celebrity endorsement
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Feng, Yang
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Kim, Mikyoung
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Stewart, Kristin
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
84
International journal of advertising : the review of marketing communications
76
International journal of internet marketing and advertising : IJIMA
70
Journal of marketing communications
52
Journal of retailing and consumer services
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of advertising research
25
Journal of promotion management : JPM
24
The journal of brand management : an international journal
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Cogent business & management
20
Journal of marketing research : JMR
18
International journal of technology marketing : IJTMkt
16
Psychology & marketing
16
Tourism management : research, policies, practice
16
Journal of internet commerce
15
Journal of marketing
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Marketing intelligence & planning
15
Journal of current issues and research in advertising
14
Journal of marketing management : MM
14
European journal of marketing : EJM
13
Young consumers : insight and ideas for responsible marketers
13
Asia Pacific journal of marketing and logistics
12
European journal of operational research : EJOR
12
Information systems research : ISR
12
International journal of electronic marketing and retailing : IJEMR
12
Quantitative marketing and economics : QME
12
Electronic commerce research
11
Handbook of research on effective advertising strategies in the social media age
11
Business horizons
10
International journal of electronic commerce : IJEC
10
Journal of electronic commerce research : JECR
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
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ECONIS (ZBW)
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
10
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
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