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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Digitale Plattform"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Digitale Plattform
Online-Marketing
Social Web
70
Social web
70
Internet marketing
52
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
26
Markenführung
26
social media
24
Advertising effects
23
Werbewirkung
23
Advertising
19
Werbung
19
Beziehungsmarketing
17
Relationship marketing
17
Viral marketing
15
Virales Marketing
15
Brand image
14
Markenimage
14
purchase intention
8
Facebook
7
Brand
6
Instagram
6
Markenartikel
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Kundenintegration
5
Marketing management
5
Marketingmanagement
5
Public relations
5
social media marketing
5
Öffentlichkeitsarbeit
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Credibility
4
Glaubwürdigkeit
4
influencer marketing
4
Brand loyalty
3
Communication
3
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2
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Article
52
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Article in journal
Aufsatz in Zeitschrift
52
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English
52
Author
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Alhouti, Sarah
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
1
Arilla, Ramón
1
Arora, Anshu
1
Arora, Nilesh
1
Backes, Kayla
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
1
Becerra, Enrique
1
Bilro, Ricardo Godinho
1
Boeck, Harold
1
Burroughs, Benjamin
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chung, Yoo Jin
1
Chwialkowska, Agnieszka
1
Dalakas, Vassilis
1
Dam, Linda
1
Ding Hooi Ting
1
Dodoo, Naa Amponsah
1
Eastman, Jacqueline Kilsheimer
1
Eells, Danielle
1
Elsharnouby, Tamer H.
1
Fitriati, Rachma
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Garner, Benjamin
1
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Published in...
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
205
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
101
Technological forecasting & social change : an international journal
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of advertising : the review of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of marketing communications
58
Information systems research : ISR
57
Tourism management : research, policies, practice
52
Business horizons
48
International journal of hospitality management
47
Journal of management information systems : JMIS
43
The journal of product & brand management
43
Cogent business & management
40
Journal of internet commerce
39
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Electronic commerce research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Marketing intelligence & planning
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of marketing
29
International journal of contemporary hospitality management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of electronic commerce research : JECR
26
Journal of strategic marketing
26
Journal of travel and tourism marketing
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
International journal of electronic commerce : IJEC
23
Journal of the Academy of Marketing Science
23
Young consumers : insight and ideas for responsible marketers
23
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ECONIS (ZBW)
52
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
5
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
6
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
7
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
8
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
9
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
10
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
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