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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Film industry"
~subject:"Social Web"
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Film industry
Social Web
Brand management
75
Markenführung
75
Consumer behaviour
60
Konsumentenverhalten
60
Brand image
46
Markenimage
46
Internet marketing
29
Online-Marketing
29
Social web
28
Beziehungsmarketing
26
Brand
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Markenartikel
26
Relationship marketing
26
Advertising effects
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Werbewirkung
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Werbung
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Emotion
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social media
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Viral marketing
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Virales Marketing
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Brand loyalty
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Markentreue
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Marketing management
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Marketingmanagement
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Celebrity-Werbung
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Customer integration
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Verkaufsförderung
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purchase intention
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Customer satisfaction
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Fashion
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Instagram
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brand attitude
4
brand equity
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31
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Loureiro, Sandra Maria Correia
5
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
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Aljarah, Ahmad
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Almodarresi, Seyed Mahdi Alhosseini
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Ardekani, Saeid Saeida
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Bahtiar Mohamad
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Bilro, Ricardo Godinho
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Cho, Su Yeon
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Choi, Yunmi
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Dam, Linda
1
Fitriati, Rachma
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Garner, Benjamin
1
Gironda, John T.
1
Goldring, Deborah
1
Gong, Baiyun
1
Grigsby, Jamie L.
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Hassan, Heba E.
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Hazari, Sunil
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Jeon, Minhee
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Kiran, Faiqa
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Lodhi, Suleman Aziz
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MacIntyre, Faye S.
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Mir, Imran Anwar
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Mpinganjira, Mercy
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Munawaroh
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Muralidharan, Sidharth
1
Nasab, Seyyed Mohammad Tabataba'i
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Pacheco, Barney G.
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
103
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
International journal of advertising : the review of marketing communications
21
Journal of marketing communications
21
Journal of marketing management : MM
21
Business horizons
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Marketing intelligence & planning
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Journal of marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Journal of fashion marketing and management
13
Psychology & marketing
13
Springer Proceedings in Business and Economics
13
SpringerLink / Bücher
13
Journal of promotion management : JPM
12
Springer eBook Collection
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of the Academy of Marketing Science
10
European journal of marketing
9
European journal of marketing : EJM
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of advertising : the quarterly review of marketing communications
9
International journal of consumer studies
9
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ECONIS (ZBW)
31
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Using social media to establish authenticity : an analysis of a small dairy farm's use of facebook
Garner, Benjamin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10013277314
Saved in:
4
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
5
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
6
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
7
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
8
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
9
Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta
;
Shephard, Arlesa
;
Muralidharan, …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
Saved in:
10
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
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