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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Konsumentenverhalten
Social web
Brand management
71
Markenführung
71
Consumer behaviour
56
Brand image
44
Markenimage
44
Internet marketing
27
Online-Marketing
27
Social Web
26
Beziehungsmarketing
25
Relationship marketing
25
Brand
24
Markenartikel
24
Advertising effects
19
Werbewirkung
19
Advertising
11
Werbung
11
Emotion
9
Viral marketing
8
Virales Marketing
8
social media
8
Marketing management
7
Marketingmanagement
7
Brand loyalty
6
Markentreue
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Kundenintegration
5
Sales promotion
5
Verkaufsförderung
5
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
brand equity
4
purchase intention
4
Coronavirus
3
Credibility
3
Fashion
3
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Undetermined
60
Free
2
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Article
61
Book / Working Paper
1
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Article in journal
62
Aufsatz in Zeitschrift
62
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
62
Author
All
Loureiro, Sandra Maria Correia
7
Sarmento, Eduardo Moraes
3
Yang, Jing
3
Bilro, Ricardo Godinho
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amjad, Fiza
1
Anghelcev, George
1
Ardekani, Saeid Saeida
1
Aslam, Madiha
1
Azevedo, António
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Banerjee, Neelotpaul
1
Bang Nguyen Viet
1
Basaran Borsai, Anne Marie
1
Bhalla, Saubhagya
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Burroughs, Benjamin
1
Carmo, Inês Santos do
1
Castelló-Martínez, Araceli
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chopra, Anjali
1
Christino, Juliana Maria Magalhães
1
Costa, Ana Sofia
1
Dam, Linda
1
Dias, Álvaro Lopes
1
Durif, Fabien
1
Escandon-Barbosa, Diana
1
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
430
The journal of product & brand management
297
The journal of brand management : an international journal
288
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
83
European journal of marketing : EJM
82
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
SpringerLink / Bücher
63
Journal of marketing management : MM
61
Journal of international consumer marketing
60
International journal of advertising : the review of marketing communications
57
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of the Academy of Marketing Science
52
Journal of promotion management : JPM
50
International marketing review
49
Journal of marketing
49
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
Journal of strategic marketing
47
The journal of consumer marketing
46
Cogent business & management
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
European journal of marketing
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
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ECONIS (ZBW)
62
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Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
The moderating effect of the use of virtual reality technologies in the
branding
of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Morimoto, Mariko
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 360-389
Persistent link: https://www.econbiz.de/10014513557
Saved in:
5
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
6
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
7
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
8
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
9
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
10
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
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