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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
~subject:"Relationship marketing"
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Search: "Customer relationship management"
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Relationship marketing
Beziehungsmarketing
290
Consumer behaviour
126
Konsumentenverhalten
126
Customer satisfaction
97
Kundenzufriedenheit
97
Dienstleistungsqualität
93
Service quality
93
Brand management
34
Markenführung
34
Lieferantenmanagement
32
Supplier relationship management
32
Quality management
28
Qualitätsmanagement
28
Einzelhandel
26
Retail trade
26
Social Web
26
Social web
26
Brand image
25
Markenimage
25
Internet marketing
24
Online-Marketing
24
relationship marketing
24
Confidence
23
Vertrauen
23
Brand
21
Markenartikel
21
Customer integration
18
Customer value
18
Kundenintegration
18
Kundenwert
18
Marketing management
18
Marketingmanagement
18
E-commerce
17
Electronic Commerce
16
Taiwan
16
Dienstleistungssektor
14
Service industry
14
customer satisfaction
14
satisfaction
14
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127
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287
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3
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290
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290
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5
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5
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3
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English
290
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Gil Saura, Irene
4
Marimon, Frederic
4
Casadesús, Martí
3
Leckie, Civilai
3
Nguyen, Tho D.
3
Nguyen, Trang T. M.
3
Petnji Yaya, Luc Honore
3
Yang, Ching-chow
3
Agariya, Arun Kumar
2
Amenuvor, Fortune Edem
2
Bala, Pradip Kumar
2
Bang, Nguyen
2
Bebber, Suélen
2
Behera, Rajat Kumar
2
Bejou, Azam
2
Casidy, Riza
2
Chen, Ching-fu
2
Chen, Tser-yieth
2
Dahlgaard, Jens Jörn
2
Dahlgaard-Park, Su Mi
2
Datta, Biplab
2
Faßnacht, Martin
2
Ferreira, João J. M.
2
Grewal, Dhruv
2
Hartline, Michael D.
2
Hollebeek, Linda D.
2
Ku, Edward C. S.
2
Kumar, Vikas
2
Lindsey-Mullikin, Joan
2
Merrilees, Bill
2
Milan, Gabriel Sperandio
2
Mysen, Tore
2
Nor Asiah Omar
2
O’Reilly, Kelley
2
Pantouvakis, Angelos
2
Quach, Sara
2
Rana, Nripendra P.
2
Ricard, Line
2
Ruiz-Molina, María-Eugenia
2
Shahin, Arash
2
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Marketing intelligence & planning
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
255
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
Journal of retailing
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
290
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1
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290
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1
Sustainable
customer
relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
Empowering co-creation of services with artificial intelligence : an empirical analysis to examine adoption intention
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 941-975
Persistent link: https://www.econbiz.de/10015056925
Saved in:
6
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
7
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
8
How and when does gamification level up mobile app effectiveness? : meta-analytics review
Barari, Mojtaba
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1093-1114
Persistent link: https://www.econbiz.de/10015056961
Saved in:
9
Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
Saved in:
10
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
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