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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Brand management"
~subject:"Customer value"
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Brand management
Customer value
Relationship marketing
100
Beziehungsmarketing
99
Consumer behaviour
36
Konsumentenverhalten
36
Customer satisfaction
25
Kundenzufriedenheit
25
relationship marketing
24
Lieferantenmanagement
20
Supplier relationship management
20
Dienstleistungsqualität
15
Service quality
15
Confidence
12
Vertrauen
12
Einzelhandel
10
Retail trade
10
Markenführung
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Marketing management
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Marketingmanagement
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customer retention
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satisfaction
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trust
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Bank
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Emotion
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Kundenwert
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USA
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relationship quality
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5
Dienstleistungssektor
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Kundenbindung
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Service industry
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customer relationship management
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loyalty
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Bibliometrics
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Gil Saura, Irene
2
Bala, Renu
1
Bebber, Suélen
1
Biswas, Soumendu
1
Blut, Markus
1
Chahal, Hardeep
1
Eberle, Luciene
1
Gallarza-Granizo, Martina G.
1
Garg, Ruchi
1
Green, Teegan Courtney Clare
1
Haenlein, Michael
1
Hartleb, Vivian
1
Hartley, Nicole
1
Kaplan, Andreas M.
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Kataria, Aarti
1
Milan, Gabriel Sperandio
1
Mollá Descals, Alejandro
1
Mukherjee, Jaydeep
1
Naser Valaei
1
Nguyen, Tho D.
1
Nguyen, Trang T. M.
1
Nikhashemi, S. R.
1
Quach, Sara
1
Ruiz-Molina, María-Eugenia
1
Sharma, Arun
1
Thaichon, Paramaporn
1
Woisetschläger, David M.
1
Šerić, Maja
1
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of business research : JBR
175
Journal of retailing and consumer services
130
The journal of product & brand management
101
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
75
International journal of hospitality management
58
SpringerLink / Bücher
39
Journal of strategic marketing
34
Cogent business & management
31
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing
28
Journal of the Academy of Marketing Science
28
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
26
The journal of services marketing
26
European journal of marketing : EJM
25
The journal of business & industrial marketing
25
Journal of service management
24
The service industries journal
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Business horizons
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of travel and tourism marketing
20
Journal of marketing analytics : JMA
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Tourism management : research, policies, practice
18
Gabler Edition Wissenschaft
17
Journal of marketing management : MM
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The international journal of bank marketing : IJBM
15
Handbook of research on customer equity in marketing
14
Journal of marketing communications
14
Journal of marketing research : JMR
14
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ECONIS (ZBW)
12
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1
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Saved in:
2
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
3
What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.
;
Naser Valaei
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
Saved in:
4
An investigation into the cocept of brand love and its proximal and distal covariates
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
Saved in:
5
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
6
Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare
;
Hartley, Nicole
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10011412354
Saved in:
7
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
8
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
9
An examination of selected marketing mix elements and brand relationship quality in transition economies : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009012715
Saved in:
10
An empirical analysis of attitudinal and behavioral reactions toward the abandonment of unprofitable customer relationships
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
4
,
pp. 200-228
Persistent link: https://www.econbiz.de/10008857271
Saved in:
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