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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
E-commerce
38
Electronic Commerce
38
Consumer behaviour
31
Online retailing
26
Online-Handel
26
Internet marketing
16
Online-Marketing
16
Internet
15
Beziehungsmarketing
12
Relationship marketing
12
Social Web
12
Social web
12
Einzelhandel
9
Retail trade
9
Online consumer behaviour
6
Customer satisfaction
5
Distribution channel
5
Interactivity
5
Kundenzufriedenheit
5
Online consumer behavior
5
Vertriebsweg
5
Customer experience
4
Dienstleistungsqualität
4
Marketing management
4
Marketingmanagement
4
Service quality
4
Virtual reality
4
Virtuelle Realität
4
Website
4
Channel management
3
Channels
3
Consumer behaviour internet
3
Digitalisierung
3
Digitization
3
Electronic commerce
3
Online marketing
3
Online shopping
3
Personalisierung
3
Personalization
3
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Collection of articles of several authors
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English
31
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Lee, Hyun-hwa
3
Chattaraman, Veena
2
Gilbert, Juan E.
2
Kwon, Wi-suk
2
Ma, Zecong
2
Ahmed, Asad
1
Aljukhadar, Muhammad
1
Arcand, Manon
1
Auinger, Andreas
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Balsubramanian, Siva K.
1
Banerjee, Syagnik
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Becker, Larissa Carine Braz
1
Bezbradica, Marija
1
Bhatt, Anil
1
Boostrom, Robert
1
Chen, Shuai
1
Cirqueira, Douglas
1
Cummins, Shannon
1
Elsharnouby, Tamer H.
1
Foster, Tim
1
Gallant, Isabelle
1
Galpayegani, S. Alireza Hashemi
1
Garrett, Alex
1
Garza, Ricardo
1
Ghavamipoor, Hoda
1
Guo, Tengfei
1
Gupta, Manali
1
Haavisto, Piia
1
Helfert, Markus
1
Johnson, Zachary
1
Kannan, P. K.
1
Khan, Mohammed Naved
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Kostyk, Alena
1
Kulkarni, Gauri
1
Kumar, Amresh
1
Lee, Jennifer JooYeon
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Lee, Seung-eun
1
Lee, Yun Jung
1
Leonhardt, James M.
1
Lepkowska-White, Elzbieta
1
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Published in...
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
156
Journal of business research : JBR
66
Electronic commerce research
53
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
37
International journal of e-business research : an official publication of the Information Resources Management Association
36
International journal of business information systems : IJBIS
32
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Electronic commerce research and applications
27
International journal of internet marketing and advertising : IJIMA
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of management information systems : JMIS
26
Journal of retailing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of retail & distribution management
24
Asia Pacific journal of marketing and logistics
23
Cogent business & management
23
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
Journal of electronic commerce research : JECR
22
The international review of retail, distribution and consumer research
22
Journal of fashion marketing and management
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of consumer studies
18
International journal of electronic business
18
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
16
SpringerLink / Bücher
16
Technological forecasting & social change : an international journal
15
International journal of electronic customer relationship management : IJECRM
14
Journal of the Academy of Marketing Science
14
Global business review
13
Electronic markets : the international journal on networked business
12
European research studies
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
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ECONIS (ZBW)
31
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1
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
3
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
4
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
5
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
6
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
7
Does product display quantity increase purchase intention? : the mediation of diminished pain of payment
Guo, Tengfei
;
Zhong, Shiquan
;
Wang, Xuelian
;
Li, Geng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012880168
Saved in:
8
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
9
Simpler online ratings formats increase consumer trust
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011760750
Saved in:
10
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
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