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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Online-Handel"
~subject:"Virtual reality"
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Online-Handel
Virtual reality
E-commerce
43
Electronic Commerce
42
Consumer behaviour
33
Konsumentenverhalten
33
Online retailing
28
Beziehungsmarketing
15
Internet
15
Internet marketing
15
Online-Marketing
15
Relationship marketing
15
Social Web
13
Social web
13
Einzelhandel
9
Retail trade
9
Customer satisfaction
6
Kundenzufriedenheit
6
Online consumer behaviour
6
Dienstleistungsqualität
5
Distribution channel
5
Interactivity
5
Service quality
5
Vertriebsweg
5
Customer experience
4
Marketing management
4
Marketingmanagement
4
Online consumer behavior
4
Virtuelle Realität
4
Website
4
Advertising effects
3
Brand image
3
Brand management
3
Channel management
3
Channels
3
Consumer behaviour internet
3
Digitalisierung
3
Digitization
3
Human-computer interaction
3
Markenführung
3
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29
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29
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2
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English
29
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Chattaraman, Veena
2
Gilbert, Juan E.
2
Kwon, Wi-suk
2
Lee, Hyun-hwa
2
Ma, Zecong
2
Ahmed, Asad
1
Angel Moliner, Miguel
1
Arcand, Manon
1
Auinger, Andreas
1
Balsubramanian, Siva K.
1
Banerjee, Syagnik
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1
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1
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1
Cirqueira, Douglas
1
Cummins, Shannon
1
Elsharnouby, Tamer H.
1
Foster, Tim
1
Gallant, Isabelle
1
Galpayegani, S. Alireza Hashemi
1
Ghavamipoor, Hoda
1
Guo, Tengfei
1
Gupta, Manali
1
Haavisto, Piia
1
Helfert, Markus
1
Johnson, Zachary
1
Kannan, P. K.
1
Khan, Mohammed Naved
1
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1
Kumar, Amresh
1
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1
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1
Lee, Yun Jung
1
Lepkowska-White, Elzbieta
1
Li, Geng
1
Li, Yishuang
1
Liu, Jingjing
1
Longstreet, Phil
1
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Published in...
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
160
Electronic commerce research
112
Journal of business research : JBR
70
European journal of operational research : EJOR
53
Information systems research : ISR
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of business information systems : IJBIS
50
Journal of internet commerce
50
International journal of production economics
48
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
47
International journal of electronic marketing and retailing : IJEMR
45
SpringerLink / Bücher
44
Journal of management information systems : JMIS
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Transportation research / E : an international journal
42
Journal of retailing
32
Electronic commerce research and applications
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
Electronic markets : EM ; the international journal of electronic commerce and business media
29
International journal of electronic commerce : IJEC
29
Manufacturing & service operations management : M & SOM
29
Information systems and e-business management : ISeB
28
International journal of production research
28
Journal of electronic commerce research : JECR
27
Electronic markets : the international journal on networked business
26
Technological forecasting & social change : an international journal
26
The international review of retail, distribution and consumer research
26
International journal of retail & distribution management
25
Journal of organizational computing and electronic commerce
24
International journal of hospitality management
23
Springer eBook Collection
23
Asia Pacific journal of marketing and logistics
22
International journal of internet marketing and advertising : IJIMA
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
International journal of retail and distribution management
20
CESifo working papers
19
Cogent business & management
19
International journal of consumer studies
18
International journal of electronic business
18
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ECONIS (ZBW)
29
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29
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1
Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel
;
Tortosa-Edo, Vicent
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
Saved in:
2
Effects of relational embeddedness on users' intention to participate in value co-creation of social
e-commerce
platforms
Xiao, Liang
;
Wang, Jiawei
;
Wei, Xinyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 410-429
Persistent link: https://www.econbiz.de/10015062120
Saved in:
3
CEO vs. celebrity : the effect of streamer types on consumer engagement in brands' self-built live-streaming
Wei, Keshan
;
Xi, Wanyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 631-647
Persistent link: https://www.econbiz.de/10015062835
Saved in:
4
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
5
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
6
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
7
The effect of
E-commerce
virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese
E-commerce
live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
8
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
9
Does product display quantity increase purchase intention? : the mediation of diminished pain of payment
Guo, Tengfei
;
Zhong, Shiquan
;
Wang, Xuelian
;
Li, Geng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012880168
Saved in:
10
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
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