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~isPartOf:"Journal of retailing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marktforschung
87
Market research
42
Vereinigte Staaten
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12
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market research
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MacKenzie, Scott B.
3
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3
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2
Guo, Liang
2
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1
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Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
386
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
121
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
88
SpringerLink / Bücher
81
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
63
Europäische Hochschulschriften / 5
61
Marketing : ZFP ; journal of research and management
56
European marketing research review
51
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Journal of business economics : JBE
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
44
Journal of marketing management : MM
42
Harvard business review : HBR
39
International journal of market research
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
The journal of business : B
31
Business horizons
30
Die Betriebswirtschaft : DBW
30
Handbuch der Marktforschung
30
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of forecasting
28
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ECONIS (ZBW)
87
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1
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
2
Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert
;
Dietvorst, Berkeley
;
Simonsohn, Uri
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
Saved in:
3
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
4
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
5
Strategic information management in a distribution channel
Guan, Xu
;
Mantrala, Murali K.
;
Bian, Yiwen
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10012102917
Saved in:
6
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
7
Competitive retailer strategies for new market research, entry and positioning decisions
Yang, Xiaodong
;
Cai, Gangshu
;
Chen, Ying-Ju
;
Yang, …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 172-186
Persistent link: https://www.econbiz.de/10011721774
Saved in:
8
Identifying demand effects in a large network of product categories
Gelper, Sarah
;
Wilms, Ines
;
Croux, Christophe
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011484035
Saved in:
9
The economic benefits to retailers from customer participation in proprietary web panels
Allen, B. J.
;
Dholakia, Utpal M.
;
Basuroy, Suman
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10011504972
Saved in:
10
The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred
;
Goetz, Oliver
;
Mantrala, Murali K.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
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