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~isPartOf:"Journal of retailing"
~subject:"Marketingmanagement"
~subject:"Schwellenländer"
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Search: subject_exact:"Markenführung"
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Marketingmanagement
Schwellenländer
Brand management
51
Markenführung
51
Consumer behaviour
32
Konsumentenverhalten
32
Einzelhandel
27
Retail trade
27
Brand
21
Markenartikel
20
Brand image
16
Markenimage
16
Handelsmarke
11
Store brand
11
Beziehungsmarketing
10
Relationship marketing
10
Marketing management
9
Retailing
6
Preismanagement
5
Pricing strategy
5
Store brands
5
Brand equity
4
Category Management
4
Category management
4
Einzelhandelspreis
4
Retail price
4
Bewertung
3
Brand extension
3
Discrete choice
3
Diskrete Entscheidung
3
Distribution channel
3
Emerging economies
3
Emerging markets
3
Evaluation
3
Ladengestaltung
3
Markentransfer
3
Online retailing
3
Online-Handel
3
Private labels
3
Sales promotion
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11
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Andras, Trina Larsen
1
Bachtel, Robert C.
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Blair, Edward A.
1
Chung, Hwan
1
Dekimpe, Marnik G.
1
Echambadi, Raj
1
Farris, Paul W.
1
Geyskens, Inge
1
Gielens, Katrijn
1
Guissoni, Leandro A.
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Keller, Kristopher Oliver
1
Kim, Saejoon
1
Kirca, Ahmet H.
1
Koll, Oliver
1
Lee, Eunkyu
1
Ma, Yu
1
MacDonald, Emma K.
1
Miyazaki, Anthony D.
1
Namin, Aidin
1
Nath, Pravin
1
Neves, Marcos Fava
1
Norman, Andrew T.
1
Plank, Andreas
1
Sethuraman, Raj
1
Smith, Ronn J.
1
Steenkamp, Jan-Benedict E. M.
1
Venkatesan, Rajmkumar
1
Wang, Emily
1
Wilson, Hugh
1
Wu, Ping-Chao
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Journal of retailing
Journal of business research : JBR
54
The journal of brand management : an international journal
49
The journal of product & brand management
38
European journal of marketing : EJM
21
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of retailing and consumer services
21
Journal of strategic marketing
21
Journal of marketing communications
19
International marketing review
14
Journal of marketing management : MM
12
Journal of the Academy of Marketing Science
12
Marketing intelligence & planning
12
Cogent business & management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of promotion management : innovations in planning and applied research
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
The marketing review
9
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
The journal of business & industrial marketing
8
Business horizons
7
International journal of emerging markets
7
International review on public and non-profit marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international marketing
7
Qualitative market research : an international journal
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
Journal of marketing for higher education
6
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
6
Measuring and managing brands
6
European management journal
5
European research studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
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ECONIS (ZBW)
11
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
4
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
5
The effects of retail banner standardization on the performance of global retailers
Nath, Pravin
;
Kirca, Ahmet H.
;
Kim, Saejoon
;
Andras, …
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 30-46
Persistent link: https://www.econbiz.de/10012130004
Saved in:
6
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
7
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
8
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
9
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
10
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
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