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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Consumer behaviour"
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Consumer behaviour
Marketing management
188
Marketingmanagement
188
Konsumentenverhalten
64
Beziehungsmarketing
39
Relationship marketing
39
Brand management
29
Markenführung
29
Marketing strategy
21
Einzelhandel
19
Retail trade
19
Firm performance
18
Unternehmenserfolg
18
Brand image
16
Distribution channel
16
Internet marketing
16
Markenimage
16
Online-Marketing
16
Vertriebsweg
16
Marketing
15
Resource-based view
14
Ressourcenorientierter Ansatz
14
Brand
13
Customer satisfaction
13
Kundenzufriedenheit
13
Markenartikel
13
Market research
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Marktforschung
13
Customer value
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Kundenwert
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Strategic management
12
Strategisches Management
12
Lieferantenmanagement
10
Social Web
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Social web
10
Supplier relationship management
10
Bibliometrics
9
Bibliometrie
9
Competitive advantage
9
Corporate Social Responsibility
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Article
63
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English
64
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Adjei, Mavis T.
2
Agag, Gomaa
2
Kumar, V.
2
Sands, Sean
2
Shehawy, Yasser Moustafa
2
Abdelmoety, Ziad Hassan
1
Abdo, Said Shabban
1
Agrawal, Shiv Ratan
1
Ahn, Sungsook
1
Akansha Singh
1
Alamanos, Eleftherios
1
Alamoudi, Hawazen
1
Alharthi, Majed
1
Almoraish, Ahmed
1
Andreassen, Tor W.
1
Arnold, Mark J.
1
Arrigo, Elisa
1
Azemi, Yllka
1
Baumann, Chris
1
Bergkvist, Lars
1
Bin, Liu
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Bowman, Douglas
1
Brasel, S. Adam
1
Brown, James
1
Bu, Yi
1
Calantone, Roger J.
1
Campbell, Colin L.
1
Carlson, Brad D.
1
Carlson, Jamie
1
Chaib Lababdi, Houyem
1
Chang, Chun-Tuan
1
Chen, Haipeng
1
Chen, Lin
1
Chen, Pao-Zhen
1
Chen, Yi-Chong
1
Choi, Seung-chan
1
Chou, Sheng-Fang
1
Chu, Xing-Yu
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Journal of business research : JBR
67
Journal of marketing communications
34
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
SpringerLink / Bücher
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of strategic marketing
14
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Springer eBook Collection
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Faculty & research / Insead : working paper series
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
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ECONIS (ZBW)
64
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
3
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
4
The role of influencer-follower congruence in the relationship between influencer marketing and purchase behaviour
Venciute, Dominyka
;
Mackeviciene, Ieva
;
Kuslys, Marius
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372610
Saved in:
5
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
6
Channel strategies for dual-channel firms to counter strategic consumers
He, Peng
;
He, Yong
;
Zhou, Li
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240301
Saved in:
7
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
8
Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa
;
Durrani, Baseer Ali
;
Shehawy, Yasser Moustafa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
Saved in:
9
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
10
How marketing strategy, perceived value and brand image influence WOM outcomes : the sharing economy perspective
Huang, Yung-Chuan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366388
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