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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Internet marketing"
~subject:"Theorie"
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Kundenbindungsprogramm
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Journal of retailing and consumer services
Journal of vacation marketing : an international journal
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Discussion papers / Stanford Institute for Economic Policy Research
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International journal of contemporary hospitality management
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Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
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1
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
2
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
Saved in:
3
A two-stage model for forecasting consumers' intention to purchase with e-coupons
Ren, Xinxin
;
Cao, Jingjing
;
Xua, Xianhao
;
Gong, Yeming
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433327
Saved in:
4
Digital coupon promotion and platform selection in the presence of delivery effort
Jiang, Yuqing
;
Liu, Fan
;
Lim, Andrew
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648885
Saved in:
5
A framework for designing and implementing effective online coupons in tourism and hospitality
Sigala, Marianna
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10009743778
Saved in:
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