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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Kundenbindungsprogramm"
~subject:"Preismanagement"
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Kundenbindungsprogramm
Preismanagement
Rabatt
26
Rebate
26
Consumer behaviour
16
Konsumentenverhalten
16
Pricing strategy
16
Einzelhandel
9
Loyalty program
9
Retail trade
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Sales promotion
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Verkaufsförderung
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Discounting
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Diskontierung
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Low-cost strategy
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Niedrigpreisstrategie
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Beziehungsmarketing
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Online retailing
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Online-Handel
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Feldforschung
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Hardesty, David M.
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Bergem, Ola
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Journal of retailing and consumer services
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of operational research : EJOR
11
International journal of production economics
11
International journal of industrial organization
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Journal of retailing
7
Working paper / National Bureau of Economic Research, Inc.
6
Journal of business research : JBR
5
Journal of marketing
5
Journal of revenue and pricing management
5
Review of industrial organization : RIO
5
The journal of product & brand management
5
Information systems research : ISR
4
Marketing science
4
NBER Working Paper
4
NBER working paper series
4
Transportation research / E : an international journal
4
International journal of production research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Psychology & marketing
3
The Rand journal of economics
3
Discussion paper / Centre for Economic Policy Research
2
Discussion paper / Tinbergen Institute
2
Economics letters
2
International journal of economics and business research
2
Journal of industrial engineering international
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
2
Quarterly journal of business and economics : QJBE
2
Retail supply chain management : quantitative models and empirical studies
2
The American economic review
2
The B.E. journal of economic analysis & policy
2
The international review of retail, distribution and consumer research
2
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ECONIS (ZBW)
23
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
The dark side of multiunit discounts : multiunit discounts reduce rest of basket revenue
Bhatt, Siddharth
;
Pai, Dinesh Ramdas
;
DelVecchio, Devon
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253467
Saved in:
3
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
4
Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions
Dogerlioglu-Demir, Kivilcim
;
Akpinar, Ezgi
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209663
Saved in:
5
Enhancing subscription-based ecommerce services through gambled price discounts
Tan, Wee Kheng
;
Chen, Bo-Hsiang
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581869
Saved in:
6
Manufacturer rebate and channel coordination in O2O retailing
Pei, Zhi
;
Wooldridge, Barbara Ross
;
Swimberghe, Krist R.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430670
Saved in:
7
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
8
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
9
Building chain loyalty in grocery retailing by means of loyalty programs : a study of "the Norwegian case"
Nesset, Erik
;
Bergem, Ola
;
Nervik, Bjørn
;
Schiøll …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502676
Saved in:
10
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
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