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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of retailing and consumer services
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
19
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1
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
2
The effect of consumption goals on review helpfulness : behavioral and eye-tracking research
Chen, Lele
;
Jing, Kunpeng
;
Mei, Yupeng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460789
Saved in:
3
Is this really me? : investigating brand personality self-
congruity
on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
4
Persuasive cues and reciprocal behaviors in influencer-follower relationships : the mediating role of influencer defense
Wong, Amy
;
Wei, Joicey
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372614
Saved in:
5
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
6
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
7
Something underneath? : using a within-subjects design to examine schema
congruity
theory at an individual level
Gao, Xin
;
Hooge, Ilona E. de
;
Fischer, Arnout R. H.
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366244
Saved in:
8
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
Saved in:
9
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-
congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
10
Antecedents of consumer-brand identification in terms of belonging brands
Büyükdağ, Naci
;
Kitapci, Olgun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012434327
Saved in:
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