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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~subject:"Beziehungsmarketing"
~subject:"Innovationsmanagement"
~subject:"Online retailing"
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Search: subject:"Virtuelle Realität"
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Beziehungsmarketing
Innovationsmanagement
Online retailing
Virtuelle Realität
58
Virtual reality
57
Consumer behaviour
37
Konsumentenverhalten
37
Augmented reality
18
Einzelhandel
11
Online-Handel
11
Social Web
11
Social web
11
Retail trade
10
Innovation adoption
9
Innovationsakzeptanz
9
Relationship marketing
8
Advertising effects
7
Werbewirkung
7
E-commerce
6
Electronic Commerce
6
Virtual organization
6
Virtuelle Organisation
6
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Brand
3
Business model
3
Dienstleistungsqualität
3
Geschäftsmodell
3
Innovation
3
Interactivity
3
Markenartikel
3
Mobile application
3
Perception
3
Service quality
3
Technology acceptance model (TAM)
3
User satisfaction
3
Virtual influencer
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Baier, Daniel
2
Pantano, Eleonora
2
Rese, Alexandra
2
Schnack, Alexander
2
Wright, Malcolm J.
2
Andonopoulos, Vicki
1
Andreassen, Tor W.
1
Beck, Marie
1
Bonnin, Gaël
1
Chai, Zeli
1
Chen, Ja-Shen
1
Clark, Moira K.
1
Crié, Dominique
1
Deng, Nianqi
1
Derudder, Ben
1
Do, Chanwook
1
Dong, Xuebing
1
Duffy, Katherine
1
Elms, Jonathan
1
Fan, Xiaojun
1
Gheshlaghi, Mahnaz Haji
1
Gong, Taeshik
1
Granholm, Göran
1
Griffith, Denni Arli
1
Grösser, Stefan N.
1
Holdershaw, Judith L.
1
Hollebeek, Linda D.
1
Hsu, Sheila Hsuan-Yu
1
Jia, Qing-Dan
1
Kim, Sanghoon
1
Lee, Hyun-Woo
1
Leimeister, Jan Marco
1
Northey, Gavin
1
Park, Jungkun
1
Pleyers, Gordy
1
Poncin, Ingrid
1
Poushneh, Atieh
1
Reyes-Lecuona, Arcadio
1
Scholz, Joachim
1
Schreiber, Stefanie
1
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Journal of retailing and consumer services
SpringerLink / Bücher
Journal of business research : JBR
17
International journal of retail and distribution management
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Electronic commerce research
6
International journal of internet marketing and advertising : IJIMA
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of management information systems : JMIS
4
Psychology & marketing
4
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
Journal of electronic commerce research : JECR
3
Journal of marketing
3
Journal of media business studies
3
Journal of retailing
3
Journal of service management
3
Premier reference source
3
Reihe: Marketing : MAR
3
Technological forecasting & social change : an international journal
3
The international review of retail, distribution and consumer research
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
EuroMed journal of business
2
Innovation: organization & management : IOM
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of contemporary hospitality management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of networking and virtual organisations : IJNVO
2
International journal of product development : IJPD
2
International journal of technology management : IJTM
2
Journal of consumer behaviour
2
Journal of customer behaviour
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of fashion marketing and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Research
2
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ECONIS (ZBW)
20
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1
Exploring the stimulating role of augmented reality features in e-commerce : a three-staged hybrid approach
Xu, Xiao-Yu
;
Jia, Qing-Dan
;
Tayyab, Syed Muhammad Usman
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462370
Saved in:
2
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
3
The geography of e-shopping in China : on the role of physical and virtual accessibility
Shao, Rui
;
Derudder, Ben
;
Witlox, Frank
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209449
Saved in:
4
How augmented reality (AR) experience affects purchase intention in sport e-commerce : roles of perceived diagnosticity, psychological distance, and perceived risks
Uhm, Jun-Phil
;
Kim, Sanghoon
;
Do, Chanwook
;
Lee, Hyun-Woo
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013364478
Saved in:
5
Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments
Schnack, Alexander
;
Wright, Malcolm J.
;
Elms, Jonathan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581931
Saved in:
6
"Yes, we do. Why not use augmented reality?" : customer responses to experiential presentations of AR-based applications
Hsu, Sheila Hsuan-Yu
;
Tsou, Hung Tai
;
Chen, Ja-Shen
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012648945
Saved in:
7
Does the locomotion technique matter in an immersive virtual store environment? : comparing motion-tracked walking and instant teleportation
Schnack, Alexander
;
Wright, Malcolm J.
;
Holdershaw, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012430633
Saved in:
8
Non-immersive virtual reality technologies in real estate : how customer experience drives attitudes toward properties and the service provider
Pleyers, Gordy
;
Poncin, Ingrid
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305164
Saved in:
9
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
10
The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention
Bonnin, Gaël
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132277
Saved in:
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