//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"congruity"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
14
Markenführung
14
Brand image
11
Markenimage
11
Self-congruity
10
Beziehungsmarketing
7
Brand
7
Markenartikel
7
Relationship marketing
7
Brand loyalty
4
Markentreue
4
Personality psychology
4
Persönlichkeitspsychologie
4
Social Web
4
Social web
4
Internet marketing
3
Luxury goods
3
Luxusgüter
3
Online-Marketing
3
Purchase intentions
3
Corporate reputation
2
Customer retention
2
Customer satisfaction
2
Einkaufszentrum
2
Einzelhandel
2
Firmenimage
2
Gender
2
Geschlecht
2
Kundenbindung
2
Kundenzufriedenheit
2
Luxury brands
2
Online retailing
2
Online-Handel
2
Perceived quality
2
Power distance belief
2
Product quality
2
Produktqualität
2
Retail trade
2
more ...
less ...
Online availability
All
Undetermined
17
Free
2
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
23
Language
All
English
23
Author
All
El Hedhli, Kamel
2
Zourrig, Haithem
2
Alwan, Mohammed
1
Augusto, Mário Gomes
1
Badrinarayanan, Vishag
1
Becerra, Enrique P.
1
Büyükdağ, Naci
1
Cham Tat Huei
1
Chebat, Jean-Charles
1
Chen, Huan
1
Chen, Lele
1
Chieng, Fayrene
1
Cui, Xinyu
1
Czarnecka, Barbara
1
Das, Gopal
1
De Vita, Jennifer
1
Eugene Cheng-xi Aw
1
Feng, Jingdan
1
Fischer, Arnout R. H.
1
Fu, Huijian
1
Gao, Xin
1
Godinho, Pedro Manuel Cortesão
1
Habachi, Salma
1
He, Yue
1
Hooge, Ilona E. de
1
Huan, Tzung-cheng
1
Jing, Kunpeng
1
Ketron, Seth
1
Kingshott, Russel PJ
1
Kitapci, Olgun
1
Kumar, Jitender
1
Kumar, Sampath K.
1
Laroche, Michel
1
Lee, Susanna S.
1
Lee, Yu-Hao
1
Li, Fajin
1
Li, Rong
1
Li, Yaoqi
1
Liu, Fang
1
Lu, Jinzhao
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
The journal of product & brand management
Journal of business research : JBR
21
Journal of travel and tourism marketing
10
Tourism management : research, policies, practice
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
5
Journal of destination marketing & management
5
Journal of international consumer marketing
5
Journal of marketing communications
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing
5
Psychology & marketing
5
The journal of consumer marketing
5
International journal of contemporary hospitality management
4
International journal of sports marketing & sponsorship
4
Journal of retailing
4
Journal of strategic marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of business ethics : JOBE
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
Tourism review
3
Australasian marketing journal
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Gadjah Mada international journal of business
2
Human resource management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
International review on public and non-profit marketing
2
Journal of career development
2
Journal of hospitality and tourism insights
2
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding damage to and reparation of brand trust : a closer look at image
congruity
in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Customers' self-image
congruity
and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
Saved in:
4
The effect of consumption goals on review helpfulness : behavioral and eye-tracking research
Chen, Lele
;
Jing, Kunpeng
;
Mei, Yupeng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460789
Saved in:
5
Effect of downward line extension on consumers' purchase intentions : power distance belief as a moderator
He, Yue
;
Mo, Zan
;
Fu, Huijian
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10014486328
Saved in:
6
Persuasive cues and reciprocal behaviors in influencer-follower relationships : the mediating role of influencer defense
Wong, Amy
;
Wei, Joicey
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372614
Saved in:
7
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
8
How endorser-product
congruity
and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
9
Something underneath? : using a within-subjects design to examine schema
congruity
theory at an individual level
Gao, Xin
;
Hooge, Ilona E. de
;
Fischer, Arnout R. H.
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366244
Saved in:
10
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->