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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The service industries journal"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
49
Loyalty program
49
Consumer behaviour
40
Konsumentenverhalten
40
Beziehungsmarketing
27
Relationship marketing
27
Einzelhandel
12
Retail trade
12
Loyalty programs
8
Food retailing
7
Lebensmitteleinzelhandel
7
Rabatt
7
Rebate
7
Mobile Business
5
Mobile business
5
Online retailing
5
Online-Handel
5
Sales promotion
5
Verkaufsförderung
5
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Kundenzufriedenheit
4
Marketing management
4
Marketingmanagement
4
Preismanagement
4
Pricing strategy
4
Brand
3
Markenartikel
3
Mobile communications
3
Mobile coupons
3
Mobilkommunikation
3
Pricing
3
Theorie
3
Theory
3
Consumer data
2
Coupon
2
Customer retention
2
Dienstleistungsqualität
2
Direct marketing
2
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49
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Aufsatz in Zeitschrift
Article in journal
49
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English
49
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Jin, Hyun Seung
2
Li, Zonghuo
2
Meyer-Waarden, Lars
2
Souiden, Nizar
2
Wang, Di
2
Yang, Wensheng
2
Abratt, Russell
1
Agarwal, Reeti
1
Amos, Clinton
1
Arbore, Alessandro
1
Arranz, Ana M Gutiérrez
1
Azeem, Muhammad Masood
1
Baccouche, Mona
1
Baker, Derek
1
Baker, Melissa A.
1
Barat, Somjit
1
Bergem, Ola
1
Berlo, Geert van
1
Bijmolt, Tammo H. A.
1
Bing, Mark N.
1
Blazevic, Vera
1
Bloemer, Johanna M.
1
Boshoff, Christo
1
Bowman, Douglas
1
Bravo-Olavarria, Renzo
1
Bruwer, Johan
1
Cao, Jingjing
1
Cartiñas, Mónica
1
Chan, Haksin
1
Chan, May
1
Chao, Chih-Wei
1
Chaouali, Walid
1
Chen, Lin
1
Chen, Xudong
1
Collado Agudo, Jesús
1
Colliander, Jonas
1
Danaher, Peter J.
1
Danaher, Tracey S.
1
De Canio, Francesca
1
Demoulin, Nathalie T. M.
1
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Journal of retailing and consumer services
The service industries journal
Journal of business research : JBR
24
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
The international review of retail, distribution and consumer research
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The Cornell hospitality quarterly
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
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ECONIS (ZBW)
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1
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
2
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
The easier you get it, the less you cherish it? : research on the influence of coupon issuing methods on consumers from the perspective of psychological ownership
Yu, Zhenpeng
;
Zeng, Hui
;
Hao, Liaogang
- In:
The service industries journal
43
(
2023
)
13/14
,
pp. 962-988
Persistent link: https://www.econbiz.de/10014338630
Saved in:
4
The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
Saved in:
5
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
6
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
7
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
8
Customer happiness as a function of perceived loyalty program benefits : a quantile regression approach
Agarwal, Reeti
;
Mehrotra, Ankit
;
Misra, Dheeraj
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209461
Saved in:
9
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
10
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
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