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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
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Consumer behaviour
8
Konsumentenverhalten
8
Promotional materials
8
Werbemittel
8
Store flyers
6
Einzelhandel
5
Retail trade
5
Advertising effects
4
Sales promotion
4
Verkaufsförderung
4
Werbewirkung
4
Advertising
2
Feature advertising
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Food retailing
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Handelsmarketing
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Lebensmitteleinzelhandel
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Purchase behaviour
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Retail marketing
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Theorie
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Theory
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Werbung
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Ad skepticism
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Advertising avoidance
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Austria
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Cluster analysis
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Deal-proneness
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Deutschland
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Direct mail
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Direct marketing
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Direktmarketing
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Dynamic model
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E-Mail
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E-mail
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Erfolgsfaktor
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Field experiment
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Flyer readership
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Germany
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Handelsmarke
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Intrusiveness
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Ladengeschäft
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Gázquez-Abad, Juan Carlos
4
Martínez-López, Francisco J.
2
Allexi, Katia
1
Alvarez, Antonio M.
1
Barrales-Molina, Vanesa
1
Boto-García, David
1
D'Attoma, Ida
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Gierl, Heribert
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Heinerus, Klaus
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Huertas-Garcia, Rubén
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Ieva, Marco
1
Kónya, László
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Mayerhofer, Wolfgang
1
Miranda, Mario J.
1
Müller-Hagedorn, Lothar
1
Nordfält, Jens
1
Prediger, Maciel
1
Reiss, Juliet S.
1
Reudenbach, Dagmar
1
Schweidler, Janine
1
Simon, Françoise
1
Steffenhagen, Hartwig
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Ziliani, Cristina
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Journal of retailing and consumer services
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
European journal of marketing : EJM
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Marketing : ZFP ; journal of research and management
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Europäische Hochschulschriften / 5
4
Journal of marketing research : JMR
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
3
Journal of business economics : JBE
3
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
3
Schriften zum Marketing
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Beiträge des Instituts für Empirische Wirtschaftsforschung
2
DUV / Wirtschaftswissenschaft
2
Economics Papers from University Paris Dauphine
2
Europäische Hochschulschriften / 2
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Info: die Zeitschriften des Axel-Springer-Verlages
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
2
Materialien zum Produkt-Marketing
2
Qualitative Marktforschung : Konzepte - Methoden - Analysen
2
Schriftenreihe Angewandte Betriebswirtschaft
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Southern economic journal
2
SpringerLink / Bücher
2
The effects of communication on consumers : special issue
2
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
"Issues in development" seminar series
1
A Winterthur book
1
Advances in distribution logistics
1
Agricultural and resource economics review : ARER
1
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
1
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ECONIS (ZBW)
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1
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
2
Modelling the effect of store flyers on supermarket sales : an application to olive oil demand
Boto-García, David
;
Alvarez, Antonio M.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238363
Saved in:
3
Store flyer design and the intentions to visit the store and buy : the moderating role of perceived variety and perceived store image
Prediger, Maciel
;
Huertas-Garcia, Rubén
; …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012115120
Saved in:
4
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
5
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
6
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
7
Improving the attention-capturing ability of special displays with the combination effect and the design effect
Nordfält, Jens
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 169-173
Persistent link: https://www.econbiz.de/10009158893
Saved in:
8
Der Atmosphärenwert von Schrift
Gierl, Heribert
;
Schweidler, Janine
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 6-20
Persistent link: https://www.econbiz.de/10008658471
Saved in:
9
Einfluss von Prospekten auf die Präferenz von Handelsgeschäften
Mayerhofer, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
1
,
pp. 64-65
Persistent link: https://www.econbiz.de/10003819808
Saved in:
10
Directing store flyers to the appropriate audience
Miranda, Mario J.
;
Kónya, László
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 175-181
Persistent link: https://www.econbiz.de/10003458643
Saved in:
1
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