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~isPartOf:"Journal of retailing and consumer services"
~language:"bul"
~language:"eng"
~subject:"Food retailing"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Food retailing
Online-Marketing
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Beziehungsmarketing
582
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
384
Online-Handel
384
Service quality
332
Dienstleistungsqualität
331
Brand management
286
Markenführung
286
Brand image
243
Markenimage
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Social Web
219
Social web
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E-commerce
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Markenartikel
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Emotion
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Virales Marketing
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Dwivedi, Yogesh Kumar
4
Lombart, Cindy
4
Rana, Nripendra P.
4
Bogomolova, Svetlana
3
Esbjerg, Lars
3
Ladhari, Riadh
3
Louis, Didier
3
Mortimer, Gary
3
Souiden, Nizar
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Thaichon, Park
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Trinh, Giang
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2
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2
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2
Ashfaq, Muhammad
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Azeem, Muhammad Masood
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Baier, Daniel
2
Baker, Derek
2
Barta, Sergio
2
Bech-Larsen, Tino
2
Belanche, Daniel
2
Bellini, Silvia
2
Cardinali, Maria Grazia
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Cicatiello, Clara
2
Cohen, Justin
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2
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Duan, Yongrui
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2
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2
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2
Franco, Silvio
2
Gauzente, Claire
2
Grandi, Sebastiano
2
Griffith, Garry Richard
2
Gunasekaran, Angappa
2
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Journal of retailing and consumer services
Journal of business research : JBR
326
International journal of internet marketing and advertising : IJIMA
198
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
114
Journal of advertising research
113
Journal of marketing communications
112
International journal of advertising : the review of marketing communications
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Management science : journal of the Institute for Operations Research and the Management Sciences
90
International journal of electronic marketing and retailing : IJEMR
86
International journal of hospitality management
86
Information systems research : ISR
85
Journal of internet commerce
79
Journal of promotion management : innovations in planning and applied research
77
Technological forecasting & social change : an international journal
77
Tourism management : research, policies, practice
77
The international review of retail, distribution and consumer research
75
Industrial marketing management : the international journal for industrial and high-tech firms
71
Electronic commerce research
67
International journal of advertising : the quarterly review of marketing communications
65
Cogent business & management
63
International journal of retail & distribution management
63
International journal of technology marketing : IJTMkt
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Journal of promotion management : JPM
58
Business horizons
57
Journal of marketing
57
Psychology & marketing
57
Journal of management information systems : JMIS
56
The journal of product & brand management
56
Journal of marketing research : JMR
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of retailing
51
International journal of consumer studies
50
Journal of marketing management : MM
50
Marketing intelligence & planning
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
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ECONIS (ZBW)
310
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
3
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
SIoT robots and consumer experiences in retail : unpacking repeat purchase intention drivers leveraging computers are social actors (CASA) paradigm
De Kervenoael, Ronan
;
Schwob, Alexandre
;
Hasan, Md. Rajibul
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460835
Saved in:
9
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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