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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Brand image"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Brand image
Markenartikel
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Beziehungsmarketing
582
Customer satisfaction
421
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Dawes, John
5
Lombart, Cindy
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Park, Jungkun
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Dhir, Amandeep
4
Dwivedi, Abhishek
4
Louis, Didier
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Loureiro, Sandra Maria Correia
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Laroche, Michel
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Ngo, Liem Viet
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
Journal of business research : JBR
574
The journal of brand management : an international journal
463
The journal of product & brand management
350
Psychology & marketing
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European journal of marketing : EJM
132
Asia Pacific journal of marketing and logistics
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Tourism management : research, policies, practice
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Journal of travel and tourism marketing
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International journal of hospitality management
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Journal of international consumer marketing
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Journal of strategic marketing
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The journal of consumer marketing
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Journal of marketing management : MM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Journal of fashion marketing and management
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International marketing review
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Journal of the Academy of Marketing Science
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Journal of advertising research
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Journal of global marketing
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The IUP journal of brand management : IJBRM
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of promotion management : innovations in planning and applied research
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Journal of promotion management : JPM
58
Journal of marketing research : JMR
56
International journal of advertising : the review of marketing communications
53
International journal of internet marketing and advertising : IJIMA
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
International journal of consumer studies
51
Journal of Islamic marketing
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
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ECONIS (ZBW)
316
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
4
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
7
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
8
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
9
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
10
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
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