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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Markenführung"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Markenführung
Markenimage
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Beziehungsmarketing
582
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
384
Online-Handel
384
Service quality
332
Dienstleistungsqualität
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Brand management
286
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243
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Park, Jungkun
8
Dawes, John
5
Khan, Imran
5
Lombart, Cindy
5
Loureiro, Sandra Maria Correia
5
Dhir, Amandeep
4
Louis, Didier
4
Prentice, Catherine
4
Talwar, Shalini
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Baumann, Chris
3
Dwivedi, Abhishek
3
Eugene Cheng-xi Aw
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kaur, Puneet
3
Konuk, Faruk Anıl
3
Kumar, Sushant
3
Kumar, Vikas
3
Laroche, Michel
3
Liu, Chih-Hsing
3
Mortimer, Gary
3
Ngo, Liem Viet
3
Park, Hyejune
3
Richard, Marie-Odile
3
Septianto, Felix
3
Shao, Wei
3
Thaichon, Park
3
Tran, Trang P.
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Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
Journal of business research : JBR
719
The journal of brand management : an international journal
617
The journal of product & brand management
412
Psychology & marketing
177
European journal of marketing : EJM
154
Asia Pacific journal of marketing and logistics
141
Journal of marketing communications
128
Journal of marketing management : MM
128
International journal of hospitality management
124
Industrial marketing management : the international journal for industrial and high-tech firms
121
Tourism management : research, policies, practice
121
Marketing intelligence & planning
119
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Journal of strategic marketing
100
Journal of marketing
99
Journal of fashion marketing and management
91
Journal of the Academy of Marketing Science
91
Journal of international consumer marketing
89
International marketing review
85
Marketing letters : a journal of research in marketing
84
Journal of advertising research
83
The journal of consumer marketing
81
Journal of global marketing
78
Journal of promotion management : innovations in planning and applied research
78
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
78
Journal of marketing research : JMR
77
Journal of promotion management : JPM
77
International journal of advertising : the quarterly review of marketing communications
73
International journal of internet marketing and advertising : IJIMA
73
Qualitative market research : an international journal
73
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
Cogent business & management
70
International journal of advertising : the review of marketing communications
70
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
66
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Sport marketing quarterly : preferred journal of the Sport Marketing Association
65
Journal of retailing
64
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ECONIS (ZBW)
366
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366
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
5
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
6
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
7
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
8
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
9
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
10
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
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