//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand equity"
~subject:"Corporate reputation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Corporate reputation
Brand image
243
Markenimage
243
Consumer behaviour
223
Konsumentenverhalten
223
Brand management
163
Markenführung
163
Brand
92
Markenartikel
91
Beziehungsmarketing
68
Relationship marketing
68
Einzelhandel
45
Retail trade
45
Social Web
33
Social web
33
Customer satisfaction
27
Kundenzufriedenheit
27
Internet marketing
26
Online-Marketing
26
Online retailing
25
Online-Handel
25
Luxury goods
22
Luxusgüter
22
Brand loyalty
19
Markentreue
18
Advertising effects
16
Confidence
16
Handelsmarke
16
Store brand
16
Vertrauen
16
Werbewirkung
16
Designation of origin
15
Dienstleistungsqualität
15
Firmenimage
15
Herkunftsbezeichnung
15
Service quality
15
E-commerce
14
Electronic Commerce
14
Viral marketing
13
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Language
All
English
25
Author
All
Anselmsson, Johan
2
Lombart, Cindy
2
Louis, Didier
2
Ahmad, Anees
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Amara, Nabil
1
Augusto, Mário Gomes
1
Baabdullah, Abdullah Mohammed
1
Bala, Pradip Kumar
1
Beristain, Jose Juan
1
Bondesson, Niklas
1
Burt, Steven
1
Cacho-Elizondo, Silvia
1
Casidy, Riza
1
Chakraborty, Shibashish
1
Chaouali, Walid
1
Chasco Yrigoyen, Coro
1
Chi, Ting
1
Collange, Véronique
1
Dasgupta, Shilpee A.
1
Eberle, Luciene
1
El Hedhli, Kamel
1
Graciola, Ana Paula
1
Gupta, Ashish
1
Hur, Won-Moo
1
Jean, Sylvie
1
Kim, Yeonshin
1
Konuk, Faruk Anıl
1
Labbé-Pinlon, Blandine
1
Lee, Luri
1
Li, Jiagling
1
Lim, Rachel Esther
1
Loussaïef, Leïla
1
Marinao Artigas, Enrique
1
Martos-Partal, Mercedes
1
Milan, Gabriel Sperandio
1
Ngobo, Paul-Valentin
1
Park, Hyejune
1
Park, Jeongsoo
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of business research : JBR
63
The journal of brand management : an international journal
28
The journal of product & brand management
23
European journal of marketing : EJM
16
International journal of hospitality management
16
Marketing intelligence & planning
13
Asia Pacific journal of marketing and logistics
12
Journal of business ethics : JOBE
12
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International marketing review
9
Journal of travel and tourism marketing
9
Tourism management : research, policies, practice
9
The journal of consumer marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of the Academy of Marketing Science
7
Journal of air transport management
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Global business review
5
International journal of sports marketing & sponsorship
5
Journal of marketing communications
5
Qualitative market research : an international journal
5
Corporate communications : an international journal
4
Economic research
4
European journal of management and business economics : EJM&BE
4
International journal of contemporary hospitality management
4
International journal of retail & distribution management
4
Journal of financial services marketing : JFSM
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The journal of business & industrial marketing
4
The journal of services marketing
4
Academia : revista Latinoamericana de administración
3
Australasian marketing journal
3
Corporate reputation review
3
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
3
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
4
Can users embed their user experience in user-generated images? : evidence from JD.com
Zhao, Lu
;
Zhang, Mingli
;
Tu, Jianbo
;
Li, Jiagling
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364633
Saved in:
5
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
6
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
7
Optimal image mix cues and their impacts on consumers' purchase intention
Souiden, Nizar
;
Amara, Nabil
;
Chaouali, Walid
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238321
Saved in:
8
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
9
Mediated-moderated effects : high and low store image, brand awareness, perceived value from mini and supermarkets retail stores
Graciola, Ana Paula
;
Toni, Deonir de
;
Milan, Gabriel …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012269017
Saved in:
10
Consumers' purchase decisions and employer image
Rybaczewska, Maria
;
Sparks, Leigh
;
Sułkowski, Łukasz
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012269053
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->