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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand equity"
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Search: subject_exact:"Markenpolitik"
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Brand equity
Brand management
286
Markenführung
286
Consumer behaviour
251
Konsumentenverhalten
251
Brand image
163
Markenimage
163
Brand
141
Markenartikel
139
Beziehungsmarketing
103
Relationship marketing
103
Einzelhandel
72
Retail trade
72
Social Web
52
Social web
52
Internet marketing
38
Online-Marketing
38
Customer satisfaction
35
Kundenzufriedenheit
35
Handelsmarke
34
Store brand
34
Luxury goods
29
Luxusgüter
29
Brand loyalty
27
Markentreue
24
Fashion
22
Mode
22
Marketing management
20
Marketingmanagement
20
Social media
18
Confidence
17
Online retailing
17
Online-Handel
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Vertrauen
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Advertising effects
16
Dienstleistungsqualität
16
Service quality
16
Werbewirkung
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Emotion
15
Viral marketing
14
Virales Marketing
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Anselmsson, Johan
2
Ahmad, Anees
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Augusto, Mário Gomes
1
Baabdullah, Abdullah Mohammed
1
Bala, Pradip Kumar
1
Bondesson, Niklas
1
Burt, Steven
1
Chakraborty, Shibashish
1
Collange, Véronique
1
Dasgupta, Shilpee A.
1
Davies, Keri
1
Elms, Jonathan
1
Gupta, Ashish
1
Lim, Rachel Esther
1
Londoño, Juan Carlos
1
Park, Hyejune
1
Rana, Nripendra P.
1
Ray, Arghya
1
Thyagaraj, K. S.
1
Torres, Pedro
1
Tunca, Burak
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Journal of retailing and consumer services
Journal of business research : JBR
39
The journal of brand management : an international journal
17
International journal of hospitality management
12
European journal of marketing : EJM
11
The journal of product & brand management
11
Marketing intelligence & planning
6
Asia Pacific journal of marketing and logistics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of air transport management
5
SpringerLink / Bücher
5
Tourism management : research, policies, practice
5
AMS review : official publication of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International marketing review
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
The journal of business & industrial marketing
4
The marketing review
4
Global business review
3
IIMB management review
3
International journal of sports marketing & sponsorship
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of consumer marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
African journal of business and economic research : AJBER
2
Australasian marketing journal
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
European journal of management and business economics : EJM&BE
2
International business review : the official journal of the European International Business Academy
2
International journal of organizational analysis
2
International journal of retail & distribution management
2
Journal of business ethics : JOBE
2
Journal of financial services marketing : JFSM
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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ECONIS (ZBW)
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1
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
2
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
3
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
4
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
5
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
6
An empirical comparison of two brand personality scales : evidence from India
Ahmad, Anees
;
Thyagaraj, K. S.
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 86-92
Persistent link: https://www.econbiz.de/10011697908
Saved in:
7
Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos
;
Elms, Jonathan
;
Davies, Keri
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
Saved in:
8
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
9
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
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