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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Brand image
Unternehmenserfolg
Werbung
Marketing management
79
Marketingmanagement
79
Consumer behaviour
45
Konsumentenverhalten
45
Beziehungsmarketing
23
Relationship marketing
23
Brand management
20
Markenführung
20
Einzelhandel
18
Retail trade
18
Distribution channel
14
Vertriebsweg
14
Brand
11
Markenartikel
11
Customer satisfaction
6
Customer value
6
Firm performance
6
Handelsmarke
6
Internet marketing
6
Kundenwert
6
Kundenzufriedenheit
6
Lieferantenmanagement
6
Markenimage
6
Marketing strategy
6
Online-Marketing
6
Store brand
6
Supplier relationship management
6
Dienstleistungsqualität
5
Market segmentation
5
Marktsegmentierung
5
Performance measurement
5
Performance-Messung
5
Service quality
5
Advertising
4
Customer integration
4
Kundenintegration
4
Ladengestaltung
4
Marketing mix
4
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16
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Agag, Gomaa
2
Yan, Ruiliang
2
Abdelmoety, Ziad Hassan
1
Alamoudi, Hawazen
1
Alghamdi, Omar A.
1
Alharthi, Majed
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Alnawas, Ibrahim
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Anselmsson, Johan
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Baumann, Chris
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Bondesson, Niklas
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De Villiers, Rouxelle
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Della Lena, Sebastiano
1
Durrani, Baseer Ali
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El-Halaby, Sherif
1
Ghantous, Nabil
1
Ghose, Sanjoy
1
Gray, David
1
Grimmer, Louise
1
Grimmer, Martin
1
Hassanein, Ahmed
1
Huang, Yung-Chuan
1
Högberg, Johan
1
Jebrajakrithy, Charles
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John, Surej P.
1
Johnson, Lester W.
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Lin, Guan-Yi
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Mirzaei, Abas
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Mishra, Prashant
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Morimura, Fumikazu
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Shams, Poja
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Singh, Ramendra
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Journal of retailing and consumer services
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of strategic marketing
38
European journal of marketing : EJM
31
Journal of marketing communications
25
The journal of product & brand management
23
Cogent business & management
22
Journal of the Academy of Marketing Science
22
The journal of business & industrial marketing
22
International marketing review
20
Journal of marketing
19
Journal of marketing management : MM
19
The journal of brand management : an international journal
19
Journal of global marketing
15
The marketing review
15
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing intelligence & planning
12
SpringerLink / Bücher
12
Journal of business ethics : JOBE
11
International journal of hospitality management
10
Journal of promotion management : JPM
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Asia Pacific journal of marketing and logistics
9
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Australasian marketing journal
8
European research studies
8
International journal of advertising : the review of marketing communications
8
International journal of economic perspectives : IJEP
8
Journal of Islamic marketing : JIMA
8
Journal of advertising research
8
Journal of international marketing
8
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
8
Marketing letters : a journal of research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
AMS review : official publication of the Academy of Marketing Science
7
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ECONIS (ZBW)
16
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
3
The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Morimura, Fumikazu
;
Sakagawa, Yuji
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253605
Saved in:
4
Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa
;
Durrani, Baseer Ali
;
Shehawy, Yasser Moustafa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
Saved in:
5
How marketing strategy, perceived value and brand image influence WOM outcomes : the sharing economy perspective
Huang, Yung-Chuan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366388
Saved in:
6
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
Saved in:
7
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
8
The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
Ghantous, Nabil
;
Alnawas, Ibrahim
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012268814
Saved in:
9
Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan
;
Lin, Guan-Yi
;
Zheng, Yu-Lin
;
Chen, Yi-Chong
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
Saved in:
10
Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
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