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~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
~subject:"Marketing management"
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Subject
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Brand management
Marketing management
Consumer behaviour
772
Konsumentenverhalten
772
Beziehungsmarketing
582
Relationship marketing
582
Einzelhandel
325
Retail trade
325
Customer satisfaction
303
Kundenzufriedenheit
303
Markenführung
286
Dienstleistungsqualität
240
Service quality
240
Brand image
180
Markenimage
180
Brand
147
Markenartikel
145
Online retailing
114
Online-Handel
114
Social Web
95
Social web
95
Internet marketing
79
Marketingmanagement
79
Online-Marketing
79
Customer service
75
Kundenservice
74
Confidence
70
Vertrauen
70
E-commerce
69
Electronic Commerce
69
Lieferkette
67
Supply chain
67
Emotion
63
Customer integration
61
Kundenintegration
61
Distribution channel
56
Vertriebsweg
56
Viral marketing
54
Virales Marketing
54
Corporate Social Responsibility
49
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344
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345
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345
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Park, Jungkun
8
Yan, Ruiliang
6
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Mortimer, Gary
4
Prentice, Catherine
4
Agag, Gomaa
3
Baumann, Chris
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Ozuem, Wilson
3
Park, Hyejune
3
Paul, Justin
3
Pei, Zhi
3
Septianto, Felix
3
Talwar, Shalini
3
Thaichon, Park
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Cliquet, Gérard
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
858
The journal of brand management : an international journal
567
SpringerLink / Bücher
418
The journal of product & brand management
395
Industrial marketing management : the international journal for industrial and high-tech firms
334
Journal of strategic marketing
250
European journal of marketing : EJM
233
Journal of marketing management : MM
211
Journal of marketing communications
192
Marketing intelligence & planning
178
Journal of the Academy of Marketing Science
176
Journal of marketing
165
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
159
Psychology & marketing
147
Asia Pacific journal of marketing and logistics
144
The journal of business & industrial marketing
136
Springer eBook Collection
129
International journal of hospitality management
125
Europäische Hochschulschriften / 5
118
Gabler Edition Wissenschaft
106
Marketing letters : a journal of research in marketing
105
Journal of advertising research
100
International marketing review
98
Business horizons
93
Journal of global marketing
93
Journal of marketing research : JMR
93
The IUP journal of brand management : IJBRM
92
The marketing review
92
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
88
Journal of promotion management : JPM
87
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
85
Cogent business & management
82
Journal of promotion management : innovations in planning and applied research
79
Management science : journal of the Institute for Operations Research and the Management Sciences
77
The journal of consumer marketing
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
Springer eBook Collection / Business and Economics
75
Tourism management : research, policies, practice
75
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ECONIS (ZBW)
345
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1
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345
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
5
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
6
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
7
The retailer's brand promotion strategy under competition : the impact of supply uncertainty
Wang, Hua
;
Xie, Yanle
;
Wang, Cuicui
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303162
Saved in:
8
Effect of community relationship
management
, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
9
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
10
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
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