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~isPartOf:"Journal of retailing and consumer services"
~subject:"Electronic Commerce"
~subject:"Markenimage"
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Electronic Commerce
Markenimage
Consumer behaviour
772
Konsumentenverhalten
772
Beziehungsmarketing
582
Relationship marketing
582
Einzelhandel
325
Retail trade
325
Customer satisfaction
303
Kundenzufriedenheit
303
Brand management
286
Markenführung
286
Dienstleistungsqualität
240
Service quality
240
Brand image
180
Brand
147
Markenartikel
145
Online retailing
114
Online-Handel
114
Social Web
95
Social web
95
Internet marketing
79
Marketing management
79
Marketingmanagement
79
Online-Marketing
79
Customer service
75
Kundenservice
74
Confidence
70
Vertrauen
70
E-commerce
69
Lieferkette
67
Supply chain
67
Emotion
63
Customer integration
61
Kundenintegration
61
Distribution channel
56
Vertriebsweg
56
Viral marketing
54
Virales Marketing
54
Corporate Social Responsibility
49
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4
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240
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240
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240
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1
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English
240
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Kumar, Vikas
4
Lombart, Cindy
4
Loureiro, Sandra Maria Correia
4
Park, Jungkun
4
Baumann, Chris
3
Dawes, John
3
Hyun, Hyowon
3
Japutra, Arnold
3
Liu, Chih-Hsing
3
Louis, Didier
3
Prentice, Catherine
3
Anesbury, Zachary
2
Anselmsson, Johan
2
Burt, Steven
2
Casidy, Riza
2
Cebollada, Javier
2
Chakrabarti, Somnath
2
Cliquet, Gérard
2
Das, Gopal
2
Dorai, Sriram
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Fazal-e-Hasan, Syed
2
Hair, Joseph F.
2
Hamin, Hamin
2
Kaushal, Vikrant
2
Khan, Imran
2
Kumar, Jitender
2
Ladhari, Riadh
2
Li, Yong-Quan
2
Liu, Fu
2
Liu, Richie L.
2
Mainardes, Emerson Wagner
2
Martos-Partal, Mercedes
2
Molinillo, Sebastian
2
Mondal, Jalaluddin
2
Mortimer, Gary
2
Ngo, Liem Viet
2
Paramita, Widya
2
Park, Hyejune
2
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Journal of retailing and consumer services
Journal of business research : JBR
446
The journal of brand management : an international journal
289
The journal of product & brand management
286
SpringerLink / Bücher
163
Industrial marketing management : the international journal for industrial and high-tech firms
135
Asia Pacific journal of marketing and logistics
99
Journal of travel and tourism marketing
92
Tourism management : research, policies, practice
91
European journal of marketing : EJM
85
Psychology & marketing
84
Marketing intelligence & planning
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
International journal of hospitality management
75
Journal of marketing communications
71
Journal of strategic marketing
68
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
International journal of internet marketing and advertising : IJIMA
61
Cogent business & management
60
Journal of the Academy of Marketing Science
59
Journal of marketing
58
International journal of production economics
56
Journal of marketing management : MM
56
The journal of business & industrial marketing
54
Marketing letters : a journal of research in marketing
53
Springer eBook Collection
53
Journal of international consumer marketing
51
Journal of promotion management : innovations in planning and applied research
50
European journal of operational research : EJOR
49
International journal of electronic customer relationship management : IJECRM
49
Gabler Edition Wissenschaft
48
Information systems and e-business management : ISeB
48
Journal of global marketing
48
International journal of production research
47
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
47
International journal of consumer studies
46
International marketing review
46
Electronic commerce research
45
International journal of electronic marketing and retailing : IJEMR
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
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ECONIS (ZBW)
240
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240
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
5
Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valenc...
Cai, Xiaowei
;
Cebollada, Javier
;
Cortiñas, Mónica
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235386
Saved in:
6
Return freight strategies and selling formats in e-commerce supply chain : the perspective of consumer fairness concerns and online shopping returns
Zhao, Ying
;
Guan, Zi-min
;
Zhang, Jun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372594
Saved in:
7
Should reputable e-retailers undertake service activities along with sales?
Xu, Man
;
Tang, Wansheng
;
Zhao, Ruiqing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014364479
Saved in:
8
Should manufacturers open live streaming shopping channels?
Zhang, Tao
;
Tang, Zhongjun
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014265659
Saved in:
9
Online channel strategies under different offline channel power structures
Pu, Xujin
;
Zhang, Shiming
;
Ji, Bowen
;
Han, Guanghua
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012502702
Saved in:
10
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
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