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~isPartOf:"Journal of retailing and consumer services"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Brand management
286
Markenführung
286
Consumer behaviour
251
Brand image
163
Markenimage
163
Brand
141
Markenartikel
139
Beziehungsmarketing
103
Relationship marketing
103
Einzelhandel
72
Retail trade
72
Social Web
52
Social web
52
Internet marketing
38
Online-Marketing
38
Customer satisfaction
35
Kundenzufriedenheit
35
Handelsmarke
34
Store brand
34
Luxury goods
29
Luxusgüter
29
Brand loyalty
27
Markentreue
24
Fashion
22
Mode
22
Marketing management
20
Marketingmanagement
20
Social media
18
Confidence
17
Online retailing
17
Online-Handel
17
Vertrauen
17
Advertising effects
16
Dienstleistungsqualität
16
Service quality
16
Werbewirkung
16
Emotion
15
Viral marketing
14
Virales Marketing
14
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Undetermined
219
Free
3
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Article
250
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Aufsatzsammlung
Article in journal
251
Conference paper
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
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Language
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English
251
Author
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Park, Jungkun
6
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
4
Baumann, Chris
3
Dawes, John
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Talwar, Shalini
3
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Eugene Cheng-xi Aw
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
González-Benito, Óscar
2
Gázquez-Abad, Juan Carlos
2
Ha, Sejin
2
Hair, Joseph F.
2
Hamin, Hamin
2
Han, Heesup
2
Hong, EunPyo
2
Hu, JiaJing
2
Hyun, Hyowon
2
Islam, Jamid Ul
2
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
42
Cogent business & management
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
251
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
5
The convenience of shopping via voice AI : introducing AIDM
Klaus, Philipp
;
Zaichkowsky, Judith Lynne
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-7
Persistent link: https://www.econbiz.de/10013169684
Saved in:
6
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
7
Understanding consumer repurchase intentions towards luxury retail brands : evidence from an emerging market
Sharma, Purva
;
Srivastava, Ankur
;
Sharma, Veenu
;
Singh, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014460807
Saved in:
8
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
9
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
10
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
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