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~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenartikel"
~subject:"Social Web"
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Markenartikel
Social Web
Consumer behaviour
772
Konsumentenverhalten
772
Beziehungsmarketing
582
Relationship marketing
582
Einzelhandel
325
Retail trade
325
Customer satisfaction
303
Kundenzufriedenheit
303
Brand management
286
Markenführung
286
Dienstleistungsqualität
240
Service quality
240
Brand image
180
Markenimage
180
Brand
147
Online retailing
114
Online-Handel
114
Social web
95
Internet marketing
79
Marketing management
79
Marketingmanagement
79
Online-Marketing
79
Customer service
75
Kundenservice
74
Confidence
70
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70
E-commerce
69
Electronic Commerce
69
Lieferkette
67
Supply chain
67
Emotion
63
Customer integration
61
Kundenintegration
61
Distribution channel
56
Vertriebsweg
56
Viral marketing
54
Virales Marketing
54
Corporate Social Responsibility
49
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222
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English
223
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Dawes, John
5
Dhir, Amandeep
4
Prentice, Catherine
4
Rana, Nripendra P.
4
Thaichon, Park
4
Khan, Imran
3
Kumar, Vikas
3
Park, Hyejune
3
Park, Jungkun
3
Talwar, Shalini
3
Trinh, Giang
3
Agag, Gomaa
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Baumann, Chris
2
Carlson, Jamie
2
Casidy, Riza
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Dwivedi, Abhishek
2
Eugene Cheng-xi Aw
2
Hamin, Hamin
2
Han, Xiaoyun
2
Hong, EunPyo
2
Hua, Lian-Lian
2
Huang, Zongsheng
2
Japutra, Arnold
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Kennedy, Rachel
2
Konuk, Faruk Anıl
2
Kumar, Jitender
2
Kumar, Sushant
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liu, Fu
2
Liu, Richie L.
2
Liébana-Cabanillas, Francisco
2
Loureiro, Sandra Maria Correia
2
Molinillo, Sebastian
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
442
The journal of brand management : an international journal
285
The journal of product & brand management
220
SpringerLink / Bücher
116
Industrial marketing management : the international journal for industrial and high-tech firms
100
International journal of internet marketing and advertising : IJIMA
84
Technological forecasting & social change : an international journal
74
Marketing intelligence & planning
71
Psychology & marketing
71
Business horizons
70
European journal of marketing : EJM
70
Journal of strategic marketing
69
Journal of marketing communications
67
Asia Pacific journal of marketing and logistics
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of promotion management : innovations in planning and applied research
61
Journal of marketing
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
59
Journal of marketing management : MM
58
International journal of hospitality management
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Journal of the Academy of Marketing Science
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Tourism management : research, policies, practice
52
Springer eBook Collection
47
International journal of advertising : the review of marketing communications
46
Journal of knowledge management
46
Cogent business & management
45
European journal of marketing
44
Journal of fashion marketing and management
41
Information systems research : ISR
40
International journal of technology marketing : IJTMkt
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of promotion management : JPM
39
Marketing letters : a journal of research in marketing
38
The journal of consumer marketing
38
International journal of consumer studies
37
Journal of open innovation : technology, market, and complexity
37
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ECONIS (ZBW)
223
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
5
The retailer's brand promotion strategy under competition : the impact of supply uncertainty
Wang, Hua
;
Xie, Yanle
;
Wang, Cuicui
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303162
Saved in:
6
A social media analytics-based approach to customer-centric reverse logistics
management
of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
7
Effect of community relationship
management
, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
8
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
9
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
10
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
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