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~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
~subject:"Relationship marketing"
~subject:"Tourismusmarketing"
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Search: subject:"Brand equity"
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Markenführung
Relationship marketing
Tourismusmarketing
Brand image
25
Markenimage
25
Brand management
21
Consumer behaviour
19
Konsumentenverhalten
19
Brand equity
14
Beziehungsmarketing
8
Einzelhandel
6
Retail trade
6
Brand
4
Customer satisfaction
4
Kundenzufriedenheit
4
Markenartikel
4
Bank
3
Corporate reputation
3
Dienstleistungsqualität
3
Firmenimage
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Service quality
3
Supplier relationship management
3
Brand Equity
2
Brand extension
2
China
2
Chinese consumer
2
Destination brand equity
2
Dienstleistungssektor
2
E-commerce
2
Electronic Commerce
2
Fashion
2
Handelsmarke
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
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23
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Anselmsson, Johan
2
Park, Jungkun
2
Ahmad, Anees
1
Ahn, Jiseon
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Augusto, Mário Gomes
1
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1
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1
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1
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1
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1
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1
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1
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1
Gray, David
1
Gupta, Ashish
1
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1
Huan Minh Nguyen
1
Huang, Kuo-Chung
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Londoño, Juan Carlos
1
Mirzaei, Abas
1
Mohd-Any, Amrul Asraf
1
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Journal of retailing and consumer services
Journal of business research : JBR
50
The journal of product & brand management
37
The journal of brand management : an international journal
33
Cogent business & management
16
International journal of hospitality management
15
European journal of marketing : EJM
13
Journal of strategic marketing
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Asia Pacific journal of marketing and logistics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
Journal of the Academy of Marketing Science
8
Journal of marketing for higher education
7
Administrative Sciences : open access journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
International marketing review
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality and tourism insights
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of travel and tourism marketing
6
AMS review : official publication of the Academy of Marketing Science
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
Journal for global business advancement : JGBA
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
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Source
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ECONIS (ZBW)
23
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23
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1
Measuring employee-consumer integrated retailer
brand
equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
2
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and
brand
equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
3
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
4
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment,
brand
equity
, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
5
Brand personality appeal in retailing : comparing fashion- and grocery retailing
Willems, Kim
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209586
Saved in:
6
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
7
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and
brand
equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
8
Exploring the impact of different factors on
brand
equity
and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
9
Validating a consumer-based service
brand
equity
(CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
10
Does live performance play a critical role in building destination
brand
equity
: a mixed-method study of "Impression Dahongpao"
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012434229
Saved in:
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