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~isPartOf:"Marketing theory"
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Search: subject:"value creation"
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Betriebliche Wertschöpfung
65
Value creation
65
Customer integration
34
Kundenintegration
34
Service-Dominant Logic
29
Service-dominant logic
29
Beziehungsmarketing
25
Relationship marketing
25
Customer value
23
Kundenwert
23
Marketing theory
15
Marketingtheorie
15
Value co-creation
15
Dienstleistungsqualität
14
Service quality
14
Lieferantenmanagement
12
Supplier relationship management
12
Business network
11
Unternehmensnetzwerk
11
service-dominant logic
11
value co-creation
11
Consumer behaviour
10
Dienstleistung
10
Dienstleistungssektor
10
Konsumentenverhalten
10
Service industry
10
Services
10
Dienstleistungsmarketing
9
Services marketing
9
Co-creation
6
Gesundheitswesen
6
Health care system
6
Innovation
6
B-to-B-Marketing
5
Business-to-business marketing
5
Marketing management
5
Marketingmanagement
5
Social Web
5
Social web
5
resource integration
5
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Undetermined
42
Free
3
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Article
67
Book / Working Paper
1
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Article in journal
68
Aufsatz in Zeitschrift
68
Collection of articles of several authors
1
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1
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English
68
Author
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Edvardsson, Bo
6
Skålén, Per
5
McColl-Kennedy, Janet R.
4
Corsaro, Daniela
3
Grönroos, Christian
3
Helkkula, Anu
3
Jaakkola, Elina
3
Beirão, Gabriela
2
Birgelen, Marcel van
2
Bloemer, Johanna M.
2
Caniëls, Marjolein
2
Colurcio, Maria
2
Cova, Bernard
2
Echeverri, Per
2
Fisk, Raymond P.
2
Gummerus, Johanna
2
Hilton, Toni
2
Hodgkinson, Ian R.
2
Hughes, Tim
2
Kleinaltenkamp, Michael
2
Kristensson, Per
2
Leroi-Werelds, Sara
2
Mele, Cristina
2
Neghina, Carmen
2
Patrício, Lia
2
Russo Spena, Tiziana
2
Streukens, Sandra
2
Tronvoll, Bård
2
Vafeas, Mario
2
Vargo, Stephen L.
2
Witell, Lars
2
Aal, Kotaiba
1
Aarikka-Stenroos, Leena
1
Akaka, Melissa Archpru
1
Akpinar, Ezgi
1
Anderson, Laurel
1
Andreassen, Tor Wallin
1
Anzivino, Alessia
1
Arteaga, Francisco
1
Bateman, Nicola
1
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Journal of service management
Marketing theory
Journal of business research : JBR
201
SpringerLink / Bücher
150
Industrial marketing management : the international journal for industrial and high-tech firms
146
Technological forecasting & social change : an international journal
92
Springer eBook Collection
65
World Bank E-Library Archive
62
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
61
International journal of value chain management : IJVCM
58
The journal of business & industrial marketing
48
International journal of production economics
47
Strategic management journal
47
Journal of business ethics : JOBE
45
Journal of retailing and consumer services
45
Competition & change : the journal of global business and political economy
40
IFPRI discussion paper
39
Policy research working paper : WPS
39
ERIA discussion paper series
37
Working paper
37
Food policy : economics planning and politics of food and agriculture
36
International journal of production research
35
World Bank Policy Research Working Paper
35
The service industries journal
34
IDE discussion papers
33
The world economy : the leading journal on international economic relations
33
Business strategy and the environment
32
California management review
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
32
NBER working paper series
32
The journal of services marketing
30
CESifo working papers
29
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
29
Working papers / ADB Institute
29
Gabler Edition Wissenschaft
28
Journal of strategic marketing
28
NBER Working Paper
28
Structural change and economic dynamics : SC+ED
28
Journal of international management
27
Management decision : MD
27
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ECONIS (ZBW)
68
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1
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
2
Boundary work in value co-creation practices : the mediating role of cognitive assistants
Mele, Cristina
;
Russo Spena, Tiziana
;
Marzullo, MariaLuisa
- In:
Journal of service management
33
(
2022
)
2
,
pp. 342-362
Persistent link: https://www.econbiz.de/10012880729
Saved in:
3
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
4
Happiness and co-creation of value : playing the blues
Hughes, Tim
;
Vafeas, Mario
- In:
Marketing theory
21
(
2021
)
4
,
pp. 579-589
Persistent link: https://www.econbiz.de/10012660678
Saved in:
5
Understanding
value
creation
in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
6
Value
creation
and cost reduction in health care : outcomes of online participation by health-care professionals
Hogreve, Jens
;
Beierlein, Andrea
- In:
Journal of service management
34
(
2023
)
3
,
pp. 553-579
Persistent link: https://www.econbiz.de/10014338188
Saved in:
7
To automate or not to automate? : a contingency approach to service automation
Hottat, Eline
;
Leroi-Werelds, Sara
;
Streukens, Sandra
- In:
Journal of service management
34
(
2023
)
4
,
pp. 696-724
Persistent link: https://www.econbiz.de/10014338200
Saved in:
8
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
9
Delineating transformative
value
creation
through service communications : an integrative framework
Tsiotsou, Rodoula H.
;
Diehl, Sandra
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 531-551
Persistent link: https://www.econbiz.de/10013325702
Saved in:
10
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
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