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~isPartOf:"Journal of service management"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Kundennähe"
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Brand image
Beziehungsmarketing
214
Relationship marketing
214
Consumer behaviour
102
Konsumentenverhalten
102
Customer satisfaction
90
Kundenzufriedenheit
90
Dienstleistungsqualität
66
Service quality
66
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37
Kundenintegration
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Holiday behaviour
27
Social Web
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Betriebliche Wertschöpfung
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Brand management
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King, Ceridwyn
2
So, Kevin Kam Fung
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Almeida Santana, Arminda
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Alrawadieh, Zaid
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Alrawadieh, Ziad
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Aro, Kaisa
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Barreda, Albert A.
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Berenguer Contrí, Gloria
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Fu, Xiaoxiao
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Journal of service management
Tourism management : research, policies, practice
Journal of business research : JBR
100
The journal of product & brand management
78
Journal of retailing and consumer services
68
The journal of brand management : an international journal
65
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Pakistan journal of commerce and social sciences
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
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ECONIS (ZBW)
23
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23
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Figures in the carpet of branding
Brown, Stephen
- In:
Journal of service management
33
(
2022
)
3
,
pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
Saved in:
3
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
4
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
5
Expanding theory of tourists' destination loyalty : the role of sensory impressions
Lv, Xingyang
;
Li, Chunxiao
;
McCabe, Scott
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012152094
Saved in:
6
Exploring the impact of tourist harassment on destination image, tourist expenditure, and destination loyalty
Alrawadieh, Zaid
;
Alrawadieh, Ziad
;
Kozak, Metin
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 13-20
Persistent link: https://www.econbiz.de/10012004629
Saved in:
7
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
8
Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
;
Dogru, Tarik
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
Saved in:
9
Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands
Tasci, Asli D. A.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 143-159
Persistent link: https://www.econbiz.de/10011775110
Saved in:
10
Understanding tourism loyalty : horizontal vs. destination loyalty
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 245-255
Persistent link: https://www.econbiz.de/10011775149
Saved in:
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