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~isPartOf:"Journal of service theory and practice : JSTP"
~isPartOf:"Services marketing quarterly"
~subject:"Kundenbindung"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Kundenbindung
Beziehungsmarketing
133
Relationship marketing
133
Consumer behaviour
74
Konsumentenverhalten
74
Dienstleistungsqualität
67
Service quality
67
Customer satisfaction
61
Kundenzufriedenheit
61
Customer integration
19
Customer service
19
Kundenintegration
19
Kundenservice
19
Brand management
15
Markenführung
15
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14
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13
Lieferantenmanagement
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13
Beschwerdemanagement
12
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12
Betriebliche Wertschöpfung
11
Brand image
11
Markenimage
11
Social Web
11
Social web
11
Value creation
11
loyalty
11
satisfaction
10
Confidence
9
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Service industry
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Vertrauen
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customer satisfaction
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Dienstleistungsmarketing
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Einzelhandel
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Bang, Nguyen
1
Black, Gregory S.
1
Brodie, Roderick J.
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Burford, Oksana
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Chamorro, Antonio
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Chuah, Stephanie Hui-wen
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Daughtrey, Clayton L.
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Følstad, Asbjørn
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Pattnaik, Pinaki Nandan
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1
Rauschnabel, Philipp A.
1
Rubio, Sergio
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Sajtos, Laszlo
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Shukla, Mahendra Kumar
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Thurasamy Ramayah
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Journal of service theory and practice : JSTP
Services marketing quarterly
SpringerLink / Bücher
42
Journal of retailing and consumer services
20
Springer eBook Collection / Business and Economics
16
Gabler Edition Wissenschaft
15
Journal of business research : JBR
13
Gabler Research
7
How to succeed in the digital age : strategies from 17 top managers
6
The service industries journal
6
Cogent business & management
5
Hamburger Schriften zur Marketingforschung
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
The journal of services marketing
5
Wirtschaftswissenschaft
5
Berichte aus der Betriebswirtschaft
4
Edward Elgar E-Book Archive
4
Gabler Edition Wissenschaft / Forum Marketing
4
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
4
Journal of marketing analytics : JMA
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Basler Schriften zum Marketing
3
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
3
Gabler-Edition Wissenschaft
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of the Academy of Marketing Science
3
Reihe: Marketing : MAR
3
Reihe: Marketing und Medien
3
Research
3
Schriften zum innovativen Marketing
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Linking relational benefits and customer loyalty : the mediating role of customer intimacy
Shukla, Mahendra Kumar
;
Pattnaik, Pinaki Nandan
- In:
Services marketing quarterly
41
(
2020
)
4
,
pp. 322-343
Persistent link: https://www.econbiz.de/10012607277
Saved in:
2
Applying transactional NPS for customer journey insight : case experiences and lessons learned
Følstad, Asbjørn
;
Kvale, Knut
- In:
Services marketing quarterly
39
(
2018
)
3
,
pp. 208-224
Persistent link: https://www.econbiz.de/10011940194
Saved in:
3
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
4
Does employee performance affect customer loyalty in pharmacy services?
Rabbanee, Fazlul K.
;
Burford, Oksana
;
Ramaseshan, B.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
6
,
pp. 725-743
Persistent link: https://www.econbiz.de/10011392213
Saved in:
5
Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo
;
Kreis, Henning
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
1
,
pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
Saved in:
6
Customer loyalty in the ADSL services market in Spain : background and moderating effects
Miranda, F. Javier
;
Rubio, Sergio
;
Chamorro, Antonio
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010346098
Saved in:
7
The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.
;
Vowles, Nicole S.
;
Black, Gregory S.
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
Saved in:
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