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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
255
Relationship marketing
255
Consumer behaviour
97
Konsumentenverhalten
97
Customer satisfaction
91
Kundenzufriedenheit
91
Dienstleistungsqualität
82
Service quality
82
Marketing management
31
Marketingmanagement
31
Quality management
28
Qualitätsmanagement
28
Brand management
26
Markenführung
26
Social Web
26
Social web
26
Customer integration
25
Kundenintegration
25
Lieferantenmanagement
24
Supplier relationship management
24
Brand image
23
Markenimage
23
Betriebliche Wertschöpfung
21
Value creation
21
Customer value
20
Kundenwert
20
Confidence
19
Vertrauen
19
customer satisfaction
17
Internet marketing
16
Online-Marketing
16
Structural equation model
16
Strukturgleichungsmodell
16
Einzelhandel
15
Retail trade
15
Brand
14
Markenartikel
14
Taiwan
14
satisfaction
14
service quality
14
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248
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8
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255
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255
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6
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6
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5
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2
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Language
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English
256
Author
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Simkin, Lyndon
7
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Marimon, Frederic
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Casadesús, Martí
3
Harrigan, Paul
3
Petnji Yaya, Luc Honore
3
Thaichon, Park
3
Yang, Ching-chow
3
Abdullateef, Aliyu Olayemi
2
Ashill, Nicholas
2
Bang, Nguyen
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Chen, Ching-fu
2
Dahlgaard, Jens Jörn
2
Dahlgaard-Park, Su Mi
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gulliver, Stephen R.
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Jaber, Faten
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
Ku, Edward C. S.
2
Kumar, Vikas
2
Leckie, Civilai
2
Mattsson, Jan
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
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Published in...
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Journal of strategic marketing
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Journal of business research : JBR
650
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
187
Journal of the Academy of Marketing Science
172
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
European Journal of Marketing
107
Marketing intelligence & planning
107
The journal of brand management : an international journal
107
Journal of Business & Industrial Marketing
106
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
European journal of marketing : EJM
95
Services marketing quarterly
94
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of Services Marketing
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
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ECONIS (ZBW)
256
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1
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10
of
256
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1
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
5
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
6
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
7
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
8
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
9
Relationship
marketing
in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
10
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
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