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~isPartOf:"Journal of strategic marketing"
~subject:"Consumer behaviour"
~subject:"Lieferantenmanagement"
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Search: subject:"Management"
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Consumer behaviour
Lieferantenmanagement
Marketing management
183
Marketingmanagement
183
Beziehungsmarketing
161
Relationship marketing
161
Konsumentenverhalten
106
Brand management
87
Markenführung
87
Brand image
55
Markenimage
55
Customer satisfaction
49
Kundenzufriedenheit
49
Strategic management
40
Strategisches Management
40
Firm performance
39
Unternehmenserfolg
39
Dienstleistungsqualität
36
Service quality
36
Social Web
30
Social web
30
Supplier relationship management
28
Brand
27
Markenartikel
27
Competitive advantage
26
Innovation
26
KMU
26
SME
26
Wettbewerbsvorteil
26
market orientation
26
Internet marketing
23
Online-Marketing
23
Innovation management
22
Innovationsmanagement
22
Betriebliche Wertschöpfung
21
Emerging economies
21
Schwellenländer
21
Value creation
21
Customer integration
20
Kundenintegration
20
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Undetermined
96
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Article
126
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3
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129
Aufsatz in Zeitschrift
129
Collection of articles of several authors
2
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1
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English
129
Author
All
Pervan, Simon J.
4
Bowden, Jana
3
Fernandes, Teresa
3
Japutra, Arnold
3
Martin, Brett
3
Polonsky, Michael J.
3
Roy, Sanjit
3
Simkin, Lyndon
3
Bang, Nguyen
2
Bove, Liliana L.
2
Casidy, Riza
2
Frazer, Lorelle
2
Gupta, Samir
2
Manoli, Argyro Elisavet
2
Pérez, Andrea
2
Rahman, Kaleel
2
Reid, Mike
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
2
Thaichon, Park
2
Weinstein, Art
2
Wilkins, Stephen
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahmed, Sohel
1
Akbar, Muhammad Imad Ud Din
1
Al-Habib, Mohammed
1
Al-Torkistani, Habiballah
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Anderl, Eva
1
Anderson, Jeffrey E.
1
Anderson, Sidney
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Ayoubi, Rami
1
Balaji, M. S.
1
Balasubramanian, P.
1
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
1,056
Industrial marketing management : the international journal for industrial and high-tech firms
867
Journal of retailing and consumer services
798
International journal of production economics
491
International journal of production research
352
The journal of business & industrial marketing
341
International journal of hospitality management
323
The journal of product & brand management
313
The journal of brand management : an international journal
299
European journal of operational research : EJOR
255
SpringerLink / Bücher
251
Asia Pacific journal of marketing and logistics
201
Psychology & marketing
199
Journal of the Academy of Marketing Science
187
Journal of business ethics : JOBE
184
The journal of services marketing
180
European journal of marketing : EJM
172
Management science : journal of the Institute for Operations Research and the Management Sciences
172
Journal of marketing
171
Journal of purchasing and supply management
168
Journal of retailing
142
Journal of travel and tourism marketing
140
Journal of marketing communications
139
Marketing intelligence & planning
139
Gabler Edition Wissenschaft
137
Journal of business-to-business marketing
135
Cogent business & management
133
Journal of marketing management : MM
131
International journal of consumer studies
129
International journal of contemporary hospitality management
125
Journal of hospitality marketing & management
123
Production and operations management : an international journal of the Production and Operations Management Society
119
International journal of retail & distribution management
117
Transportation research / E : an international journal
117
The service industries journal
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Journal of operations management
110
International journal of procurement management
107
Marketing letters : a journal of research in marketing
105
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ECONIS (ZBW)
129
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1
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10
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129
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
4
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
Saved in:
5
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
6
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
7
Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
Saved in:
8
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
9
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
10
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
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