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~isPartOf:"Journal of strategic marketing"
~subject:"Consumer behaviour"
~subject:"SME"
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Consumer behaviour
SME
Marketing management
183
Marketingmanagement
183
Beziehungsmarketing
161
Relationship marketing
161
Konsumentenverhalten
106
Brand management
87
Markenführung
87
Brand image
55
Markenimage
55
Customer satisfaction
49
Kundenzufriedenheit
49
Strategic management
40
Strategisches Management
40
Firm performance
39
Unternehmenserfolg
39
Dienstleistungsqualität
36
Service quality
36
Social Web
30
Social web
30
Lieferantenmanagement
28
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28
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27
Markenartikel
27
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26
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market orientation
25
Internet marketing
23
Online-Marketing
23
Innovation management
22
Innovationsmanagement
22
Betriebliche Wertschöpfung
21
Emerging economies
21
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21
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20
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131
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Gilmore, Audrey
5
Pervan, Simon J.
4
Bowden, Jana
3
Carson, David
3
Fernandes, Teresa
3
Japutra, Arnold
3
Martin, Brett
3
O'Dwyer, Michele
3
Roy, Sanjit
3
Bove, Liliana L.
2
Casidy, Riza
2
Manoli, Argyro Elisavet
2
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2
Rahman, Kaleel
2
Reid, Mike
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
2
Simkin, Lyndon
2
Taghian, Mehdi
2
Wilkins, Stephen
2
Wright, Sheila
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahmed, Sohel
1
Akaka, Melissa Archpru
1
Akbar, Muhammad Imad Ud Din
1
Al-Habib, Mohammed
1
Al-Torkistani, Habiballah
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
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1
Anderson, Jeffrey E.
1
Anderson, Sidney
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Ayoubi, Rami
1
Balaji, M. S.
1
Balasubramanian, P.
1
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Journal of strategic marketing
Journal of business research : JBR
982
Journal of retailing and consumer services
779
International journal of hospitality management
323
The journal of product & brand management
307
The journal of brand management : an international journal
301
SpringerLink / Bücher
269
Journal of business ethics : JOBE
206
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
188
Cogent business & management
187
Industrial marketing management : the international journal for industrial and high-tech firms
167
The journal of services marketing
163
European journal of marketing : EJM
157
Technological forecasting & social change : an international journal
148
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
140
Journal of marketing communications
138
Marketing intelligence & planning
138
Journal of marketing
130
International journal of consumer studies
129
International journal of contemporary hospitality management
128
Journal of hospitality marketing & management
124
Journal of retailing
124
Journal of marketing management : MM
118
International journal of retail & distribution management
113
International journal of production economics
111
Journal of small business and enterprise development
109
Management science : journal of the Institute for Operations Research and the Management Sciences
108
The service industries journal
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Tourism management : research, policies, practice
105
International journal of entrepreneurship and small business
103
Europäische Hochschulschriften / 5
101
Small business economics : an entrepreneurship journal
101
International journal of innovation management
98
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Journal of open innovation : technology, market, and complexity
95
Springer eBook Collection
95
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ECONIS (ZBW)
131
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1
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10
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131
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date (oldest first)
1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
4
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
Saved in:
5
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
6
Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
Saved in:
7
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
8
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
9
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
10
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
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