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~isPartOf:"Journal of strategic marketing"
~subject:"Corporate Social Responsibility"
~subject:"Relationship marketing"
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Corporate Social Responsibility
Relationship marketing
Marketing management
183
Marketingmanagement
183
Beziehungsmarketing
161
Consumer behaviour
109
Konsumentenverhalten
109
Brand management
87
Markenführung
87
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55
Markenimage
55
Customer satisfaction
49
Kundenzufriedenheit
49
Strategic management
40
Strategisches Management
40
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39
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39
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36
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36
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30
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market orientation
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22
Innovationsmanagement
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Simkin, Lyndon
6
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2
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2
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2
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2
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2
Gupta, Samir
2
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2
Harker, Michael
2
Jebarajakirthy, Charles
2
Mattsson, Jan
2
Meadows, Maureen
2
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2
Ngo, Liem Viet
2
O'Cass, Aron
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Siahtiri, Vida
2
Strong, Carolyn
2
Weaven, Scott
2
Zolfagharian, Mohammadali
2
Abdullateef, Aliyu Olayemi
1
Abeza, Gashaw
1
Abid, Aman
1
Ahmad, Bilal
1
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Journal of strategic marketing
Journal of business ethics : JOBE
1,407
Journal of business research : JBR
944
Journal of retailing and consumer services
621
Corporate social responsibility and environmental management
568
SpringerLink / Bücher
526
Industrial marketing management : the international journal for industrial and high-tech firms
444
International journal of hospitality management
376
Business strategy and the environment
339
Business & society
271
Journal of business ethics : JBE
235
The journal of services marketing
233
Cogent business & management
217
The journal of business & industrial marketing
214
The service industries journal
203
Springer eBook Collection
200
Journal of the Academy of Marketing Science
193
Finance research letters
163
International journal of contemporary hospitality management
157
Tourism management : research, policies, practice
152
The journal of brand management : an international journal
148
International journal of electronic customer relationship management : IJECRM
141
Journal of marketing
135
Technological forecasting & social change : an international journal
135
International journal of production economics
134
Journal of travel and tourism marketing
133
Management-Reihe Corporate Social Responsibility
132
The journal of product & brand management
131
Journal of hospitality marketing & management
129
Asia Pacific journal of marketing and logistics
124
Business horizons
123
Journal of service research : JSR
118
Marketing intelligence & planning
118
Corporate governance : the international journal for effective board performance
117
Psychology & marketing
117
Business ethics : a European review
114
Business ethics quarterly : the journal of the Society for Business Ethics
113
European journal of marketing : EJM
113
Journal of retailing
109
Journal of service management
109
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ECONIS (ZBW)
175
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1
Unpicking antecedents of CRM adoption : a two-stage model
Jaber, Faten
;
Simkin, Lyndon
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 475-494
Persistent link: https://www.econbiz.de/10011743073
Saved in:
2
The digital era requires new
knowledge
to develop relevant CRM strategy : a cry for adopting social media research methods to elicit this new
knowledge
Quinton, Sarah
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 402-412
Persistent link: https://www.econbiz.de/10009781112
Saved in:
3
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green
knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
4
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
5
The role of customer
management
capabilities in public–private partnerships
Canhoto, Ana Isabel Domingos
;
Meadows, Maureen
;
Ball, …
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 384-404
Persistent link: https://www.econbiz.de/10011743026
Saved in:
6
Combined effects of franchise
management
strategies and employee service performance on customer loyalty : a multilevel perspective
Ramaseshan, B.
;
Rabbanee, Fazlul K.
;
Burford, Oksana
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 479-497
Persistent link: https://www.econbiz.de/10011976042
Saved in:
7
Chinese relationship
management
: a qualitative study of banking in New Zealand
Chai, Joe Choon Yean
;
Dibb, Sally
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011894530
Saved in:
8
Reducing employee turnover intention : a customer relationship
management
perspective
Abdullateef, Aliyu Olayemi
;
Nyadzayo, Munyaradzi Wellington
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011894567
Saved in:
9
Corporate identity
management
and employees' responses
Bravo, Rafael
;
Matute, Jorge
;
Pina, Jose M.
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011742888
Saved in:
10
Human resource
management
, services and relationship marketing : the potential for cross-fertilisation
Giannakis, Damianos
;
Harker, Michael
;
Baum, Tom
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 526-542
Persistent link: https://www.econbiz.de/10011478811
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