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~isPartOf:"Journal of strategic marketing"
~subject:"Relationship marketing"
~subject:"USA"
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Relationship marketing
USA
Marketing management
193
Marketingmanagement
193
Beziehungsmarketing
169
Consumer behaviour
125
Konsumentenverhalten
125
Brand management
111
Markenführung
111
Brand image
66
Markenimage
66
Customer satisfaction
51
Kundenzufriedenheit
51
Strategic management
43
Strategisches Management
43
Firm performance
42
Unternehmenserfolg
42
Brand
40
Markenartikel
40
Dienstleistungsqualität
36
Service quality
36
Social Web
34
Social web
34
Lieferantenmanagement
30
Supplier relationship management
30
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28
Internet marketing
28
Online-Marketing
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SME
27
Wettbewerbsvorteil
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market orientation
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Kundenintegration
25
Marketing
25
Innovation management
23
Innovationsmanagement
23
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22
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22
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181
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Simkin, Lyndon
6
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Fernandes, Teresa
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Japutra, Arnold
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Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
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3
Thaichon, Park
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2
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2
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Diwan, Saloni Pawan
2
Farrell, Mark Anthony
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Frazer, Lorelle
2
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2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Harrigan, Kathryn Rudie
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
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2
Leckie, Civilai
2
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2
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2
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2
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Ngo, Liem Viet
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2
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2
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2
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2
Polonsky, Michael J.
2
Rahman, Kaleel
2
Reid, Mike
2
Rizomyliotis, Ioannis
2
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Journal of strategic marketing
Working paper / National Bureau of Economic Research, Inc.
828
Journal of business research : JBR
767
Journal of retailing and consumer services
600
Industrial marketing management : the international journal for industrial and high-tech firms
492
SpringerLink / Bücher
355
International journal of hospitality management
340
Journal of business ethics : JOBE
316
European journal of operational research : EJOR
288
The review of financial studies
268
The journal of finance : the journal of the American Finance Association
243
Harvard business review : HBR
238
The journal of services marketing
235
The journal of business & industrial marketing
220
International journal of production research
213
NBER working paper series
212
International journal of production economics
210
The service industries journal
199
Journal of the Academy of Marketing Science
190
Journal of financial economics
184
Academy of Management journal : AMJ
183
Discussion paper / Centre for Economic Policy Research
180
Journal of marketing
166
Journal of banking & finance
162
Journal of financial and quantitative analysis : JFQA
153
Management science : journal of the Institute for Operations Research and the Management Sciences
151
Harvard-Business-Manager : das Wissen der Besten
148
Business horizons
147
Gabler Edition Wissenschaft
143
International journal of contemporary hospitality management
143
International journal of electronic customer relationship management : IJECRM
141
Strategic management journal
140
The journal of brand management : an international journal
139
Journal of travel and tourism marketing
134
The journal of product & brand management
134
Tourism management : research, policies, practice
133
Journal of service research : JSR
132
Journal of hospitality marketing & management
129
International journal of project management : the journal of The International Project Management Association
126
Technological forecasting & social change : an international journal
126
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ECONIS (ZBW)
181
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1
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181
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
5
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
6
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
7
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
8
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
9
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
10
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
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