//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
24
Verkaufsförderung
24
Consumer behaviour
12
Konsumentenverhalten
12
Preismanagement
9
Pricing strategy
9
Theorie
5
Theory
5
USA
5
United States
5
Einzelhandel
3
Low-cost strategy
3
Marketing management
3
Marketingmanagement
3
Niedrigpreisstrategie
3
Retail trade
3
price promotions
3
Absatz
2
Beziehungsmarketing
2
Brand
2
Category Management
2
Category management
2
Distribution channel
2
Experiment
2
Experiments
2
Kundenbindungsprogramm
2
Loyalty program
2
Markenartikel
2
Preisdifferenzierung
2
Price discrimination
2
Rabatt
2
Rebate
2
Relationship marketing
2
Sales
2
Vertriebsweg
2
promotion
2
1997-2004
1
2005
1
Advertising
1
Advertising effects
1
more ...
less ...
Online availability
All
Undetermined
9
Free
2
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Language
All
English
24
Author
All
Monroe, Kent B.
2
Sinitsyn, Maxim
2
Achrol, Ravi S.
1
Ailawadi, Kusum L.
1
Arnold, Mark J.
1
Baehre, Sven
1
Bernritter, Stefan F.
1
Busse, Meghan R.
1
Böhm, Eva
1
Cinelli, Melissa D.
1
Desai, Preyas S.
1
Dukes, Anthony
1
Fisher, Geoffrey
1
Folse, Judith Anne Garretson
1
Foubert, Bram
1
Freimer, Marshall
1
Garnefeld, Ina
1
Giebelhausen, Michael
1
Gijsbrechts, Els
1
Gopalakrishnan, Arun
1
Harlam, Bari A.
1
Horsky, Dan
1
Ketelaar, Paul E.
1
Klimke, Lena
1
Koç, Ümit
1
Kukar-Kinney, Monika
1
Laporte, Sandra
1
Laurent, Gilles
1
Lee, Nick
1
Leeflang, Peter
1
Liaukonyte, Jura
1
Liu, Yunchuan
1
Magnusson, Peter
1
Malshe, Avinash
1
McGranaghan, Matthew
1
Newman, Christopher L.
1
O'Dwyer, Michele
1
O'Malley, Lisa
1
Oestreicher, Andreas
1
Park, Young-Hoon
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Information systems research : ISR
6
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
2
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
3
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
4
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
5
Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers
Newman, Christopher L.
;
Cinelli, Melissa D.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 76-96
Persistent link: https://www.econbiz.de/10011996686
Saved in:
6
Lead offer spillovers
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Fisher, Geoffrey
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 643-668
Persistent link: https://www.econbiz.de/10012059808
Saved in:
7
I thought it was over, but now it is back : customer reactions to ex post time extensions of sales promotions
Garnefeld, Ina
;
Böhm, Eva
;
Klimke, Lena
;
Oestreicher, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011951650
Saved in:
8
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
9
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
10
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->