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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Consumer behaviour"
~subject:"Lieferantenmanagement"
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Consumer behaviour
Lieferantenmanagement
Beziehungsmarketing
240
Relationship marketing
240
Konsumentenverhalten
87
Deutschland
46
Germany
46
Supplier relationship management
39
Customer satisfaction
38
Kundenzufriedenheit
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Theorie
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Theory
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Kundenmanagement
33
Marketingmanagement
27
Marketing management
26
Dienstleistungsqualität
25
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25
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Markenführung
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Kundenintegration
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Firm performance
14
Internet marketing
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Kundenbindungsprogramm
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Kundenorientierung
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Online-Marketing
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Social Web
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Social web
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Unternehmenserfolg
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Brand image
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Customer service
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Marketing
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Kumar, V.
5
Scheer, Lisa K.
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3
Venkatesan, Rajkumar
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Blut, Markus
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Journal of the Academy of Marketing Science
Springer eBook Collection / Business and Economics
Journal of retailing and consumer services
466
Journal of business research : JBR
425
Industrial marketing management : the international journal for industrial and high-tech firms
240
International journal of hospitality management
171
The journal of services marketing
131
The journal of business & industrial marketing
119
The journal of product & brand management
97
The journal of brand management : an international journal
84
Journal of strategic marketing
83
Cogent business & management
78
Psychology & marketing
77
The service industries journal
75
Journal of hospitality marketing & management
74
Asia Pacific journal of marketing and logistics
72
Journal of retailing
72
International journal of contemporary hospitality management
71
Journal of marketing
70
Journal of travel and tourism marketing
70
Marketing intelligence & planning
64
Services marketing quarterly
60
SpringerLink / Bücher
59
Journal of service management
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of service research : JSR
56
The international review of retail, distribution and consumer research
56
European journal of marketing : EJM
55
International journal of retail & distribution management
51
Tourism management : research, policies, practice
51
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
49
International journal of electronic marketing and retailing : IJEMR
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of internet marketing and advertising : IJIMA
46
Service business
46
The international journal of bank marketing : IJBM
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
International journal of retail and distribution management
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Gabler Edition Wissenschaft
40
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ECONIS (ZBW)
118
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1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
3
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
4
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
5
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
Access-based customer journeys
Torres, Lez Trujillo
;
Anlamlier, Eda
;
Mimoun, Laetitia
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10015047028
Saved in:
8
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
9
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
10
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
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