//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
83
Markenführung
83
Consumer behaviour
54
Konsumentenverhalten
54
Brand image
46
Markenimage
46
Brand
33
Markenartikel
31
Beziehungsmarketing
13
Relationship marketing
13
Innovation
10
Marketing management
10
Marketingmanagement
10
Social Web
9
Social web
9
Advertising effects
8
Werbewirkung
8
New product development
7
Brand extension
6
Internet marketing
6
Markentransfer
6
Online-Marketing
6
Produktentwicklung
6
Brand equity
4
Branding
4
Customer satisfaction
4
Erfolgsfaktor
4
Innovation management
4
Innovationsmanagement
4
Kundenzufriedenheit
4
Success factor
4
Beschwerdemanagement
3
Brand extensions
3
Capital income
3
Complaint management
3
Corporate reputation
3
Designation of origin
3
Einzelhandel
3
Emerging economies
3
Firm value
3
more ...
less ...
Online availability
All
Undetermined
42
Free
10
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
83
Aufsatz in Zeitschrift
83
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Author
All
Bayus, Barry L.
3
Homburg, Christian
3
Keller, Kevin Lane
3
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Diamantopoulos, Adamantios
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Jewell, Robert D.
2
Katsikeas, Constantine S.
2
Khamitov, Mansur
2
Kumar, V.
2
Kupfer, Ann-Kristin
2
Mullins, Ryan
2
Ozkaya, H. Erkan
2
Suri, Anshu
2
Taube, Markus
2
Zhao, Yanhui
2
Ahearne, Michael
1
Alden, Dana
1
Alvarez, Cecilia M. O.
1
Aravindakshan, Ashwin
1
Arens, Zachary G.
1
Astvansh, Vivek
1
Bahadir, S. Cem
1
Baker, Thomas L.
1
Ballings, Michel
1
Barnes, Aaron J.
1
Barney, Jay B.
1
Barone, Michael J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Berger, Axel
1
Bergkvist, Lars
1
Beverland, Michael B.
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Bradford, Tonya Williams
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of business research : JBR
600
The journal of brand management : an international journal
538
The journal of product & brand management
377
Journal of retailing and consumer services
285
European journal of marketing : EJM
122
Journal of Product & Brand Management
114
Journal of strategic marketing
110
Psychology & marketing
110
Marketing intelligence & planning
109
Journal of marketing communications
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
100
Strategic Direction
99
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
74
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of promotion management : JPM
64
International marketing review
63
Tourism management : research, policies, practice
63
Journal of fashion marketing and management
62
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
61
Cogent business & management
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
Qualitative market research : an international journal
57
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
The journal of consumer marketing
52
European journal of marketing
51
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
3
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
4
Avengers, assemble! : a network-based contingency analysis of spillover effects in multi-brand alliances
Klostermann, Jan
;
Hinze, Tobias
;
Völckner, Franziska
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 449-469
Persistent link: https://www.econbiz.de/10015047781
Saved in:
5
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
6
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
7
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
8
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
9
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
10
How marketers and consumers synchronize temporal modes to cocreate ritual vitality
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 554-575
Persistent link: https://www.econbiz.de/10015047904
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->