//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Theorie
Internet marketing
36
Online-Marketing
36
Consumer behaviour
27
Konsumentenverhalten
27
Advertising
21
Social Web
21
Social web
21
Werbung
21
Advertising effects
18
International marketing
18
Internationales Marketing
18
Werbewirkung
18
Marketing management
16
Marketingmanagement
16
Relationship marketing
14
Social media
10
E-commerce
9
Electronic Commerce
9
Online retailing
9
Online-Handel
9
Brand management
8
Markenführung
8
Viral marketing
8
Virales Marketing
8
Brand image
6
Markenimage
6
Multinationales Unternehmen
6
Transnational corporation
6
USA
6
United States
6
Competitive advantage
5
Digital marketing
5
Fernsehwerbung
5
Lieferantenmanagement
5
Marketing strategy
5
Meta-Analyse
5
Meta-analysis
5
Supplier relationship management
5
Television advertising
5
more ...
less ...
Online availability
All
Undetermined
10
Free
3
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
17
Language
All
English
17
Author
All
Grewal, Dhruv
2
Babin, Barry J.
1
Beitelspacher, Lauren Skinner
1
Bill, Fabian
1
Bretthauer, Kurt M.
1
Dahl, Darren W.
1
Dellaert, Benedict G. C.
1
Dijl, Patrick van
1
Donkers, Bas
1
Feurer, Sven
1
Franco, José
1
Griffith, Denni Arli
1
Hanson, Sara
1
Harrigan, Paul
1
Hernández-Ortega, Blanca I.
1
Herter, Márcia Maurer
1
Hill, Ronald Paul
1
Hughes, Douglas E.
1
Jiang, Lan
1
Jindal, Niket
1
Johnen, Marius
1
Kalaignanam, Kartik
1
Klarmann, Martin
1
Klein, Saul
1
Kozlenkova, Irina V.
1
Ladeira, Wagner Junior
1
Larimo, Jorma
1
Leonidou, Leonidas C.
1
Li, Fangfang
1
Lim, Sesil
1
Mahar, Stephen
1
Michaelidou, Nina
1
Molina-Castillo, Francisco-Jose
1
Narus, James A.
1
Pinto, Diego Costa
1
Plangger, Kirk
1
Pourazad, Naser
1
Rapp, Adam
1
Rishika, Rishika
1
Roehm, Michelle L.
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of business research : JBR
78
Journal of retailing and consumer services
55
International journal of internet marketing and advertising : IJIMA
40
International journal of industrial organization
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
European journal of operational research : EJOR
29
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Marketing intelligence & planning
25
The journal of product & brand management
25
International journal of electronic marketing and retailing : IJEMR
23
Journal of international marketing
21
Journal of marketing communications
19
Journal of strategic marketing
18
The journal of media economics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Economics letters
16
International marketing review
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Psychology & marketing
15
The journal of industrial economics
15
Business horizons
14
International journal of electronic commerce : IJEC
14
Journal of marketing research : JMR
14
The journal of brand management : an international journal
14
American journal of agricultural economics
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Information economics and policy : IEP
13
Journal of economics & management strategy : JEMS
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of technology marketing : IJTMkt
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
12
Journal of global marketing
12
Journal of marketing
12
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Effects of advertising and R&D on spillovers from a rival's bankruptcy
Jindal, Niket
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015047776
Saved in:
3
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
4
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
5
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
6
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
7
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
8
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
9
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
10
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->