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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Internet marketing"
~subject:"Kundenbindungsprogramm"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Customer relationship management"
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Internet marketing
Kundenbindungsprogramm
Unternehmenserfolg
Beziehungsmarketing
171
Relationship marketing
171
Consumer behaviour
82
Konsumentenverhalten
82
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Supplier relationship management
24
Dienstleistungsqualität
22
Service quality
22
Salespeople
20
Verkaufspersonal
20
Marketing management
19
Marketingmanagement
19
Customer value
17
Kundenwert
17
Customer integration
14
Kundenintegration
14
Brand management
13
Firm performance
13
Loyalty program
13
Markenführung
13
Online-Marketing
13
Social Web
13
Social web
13
Brand image
12
Markenimage
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USA
12
United States
12
Einzelhandel
11
Marketing theory
11
Marketingtheorie
11
Retail trade
11
Customer engagement
10
B-to-B-Marketing
9
Business-to-business marketing
9
Customer relationship management
9
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36
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36
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36
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Steinhoff, Lena
3
Grewal, Dhruv
2
Hanson, Sara
2
Kumar, V.
2
Lee, Ju-Yeon
2
Palmatier, Robert W.
2
Arnold, Mark J.
1
Babin, Barry J.
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Bagga, Charan K.
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Beck, Jonathan M.
1
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Belli, Alex
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Bendle, Neil T.
1
Bhargava, Mukesh
1
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1
Bill, Fabian
1
Blut, Markus
1
Bush, Victoria D.
1
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1
Carrillat, François A.
1
Chaudhuri, Malika
1
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1
Dahl, Darren W.
1
Dellaert, Benedict G. C.
1
Dijl, Patrick van
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Dorotic, Matilda
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Ernst, Holger
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1
Hernández-Ortega, Blanca I.
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Journal of the Academy of Marketing Science
Journal of business research : JBR
117
Journal of retailing and consumer services
78
Industrial marketing management : the international journal for industrial and high-tech firms
57
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
International journal of hospitality management
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
International journal of electronic marketing and retailing : IJEMR
25
Marketing intelligence & planning
24
The journal of product & brand management
24
The journal of business & industrial marketing
23
Journal of strategic marketing
22
The service industries journal
20
Cogent business & management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
SpringerLink / Bücher
18
Asia Pacific journal of marketing and logistics
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of electronic customer relationship management : IJECRM
16
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Business horizons
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of marketing
15
The journal of brand management : an international journal
15
The journal of services marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
European journal of marketing : EJM
13
Journal of hospitality marketing & management
13
Journal of marketing communications
13
Journal of retailing
13
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of contemporary hospitality management
11
International journal of retail & distribution management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Technological forecasting & social change : an international journal
11
Tourism management : research, policies, practice
11
International journal of technology marketing : IJTMkt
10
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ECONIS (ZBW)
36
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
3
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
4
The effect of customer asset strategies on acquisition performance in business-to-government markets
Yan, Shuai
;
Lee, Ju-Yeon
;
Josephson, Brett W.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 789-814
Persistent link: https://www.econbiz.de/10015047963
Saved in:
5
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
6
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
7
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
8
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
9
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
10
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
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