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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Internet marketing
Relationship marketing
Beziehungsmarketing
171
Consumer behaviour
152
Konsumentenverhalten
152
Marketing management
114
Marketingmanagement
114
Brand management
83
Markenführung
83
Lieferantenmanagement
54
Supplier relationship management
54
Brand image
49
Markenimage
49
Salespeople
49
Verkaufspersonal
49
Customer satisfaction
47
Kundenzufriedenheit
47
Innovation
42
Firm performance
41
Unternehmenserfolg
41
Dienstleistungsqualität
37
Service quality
37
Brand
34
Innovation management
33
Innovationsmanagement
33
Markenartikel
32
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Verkauf
32
Corporate Social Responsibility
30
Corporate social responsibility
30
USA
30
United States
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Marketing
27
Marketing theory
25
Marketingtheorie
25
New product development
24
Online-Marketing
24
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Social web
24
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23
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15
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182
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1
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183
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183
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1
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English
183
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Kumar, V.
9
Palmatier, Robert W.
9
Homburg, Christian
7
Scheer, Lisa K.
6
Lam, Son K.
5
Grewal, Dhruv
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Krafft, Manfred
3
Lee, Ju-Yeon
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Arunachalam, S.
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
Crecelius, Andrew T.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Folse, Judith Anne Garretson
2
Garrett, Jason
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Gwinner, Kevin P.
2
Habel, Johannes
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Hoyer, Wayne D.
2
Hughes, Douglas E.
2
Hult, G. Tomas M.
2
Jarvis, Cheryl Burke
2
Jones, Eli
2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
732
Journal of retailing and consumer services
608
Industrial marketing management : the international journal for industrial and high-tech firms
439
International journal of hospitality management
294
SpringerLink / Bücher
288
The journal of services marketing
226
The journal of business & industrial marketing
205
The service industries journal
189
Journal of strategic marketing
182
International journal of electronic customer relationship management : IJECRM
143
Tourism management : research, policies, practice
143
Journal of marketing
140
The journal of product & brand management
136
Journal of travel and tourism marketing
133
The journal of brand management : an international journal
131
International journal of contemporary hospitality management
130
Marketing intelligence & planning
129
Journal of hospitality marketing & management
127
Journal of service research : JSR
117
Asia Pacific journal of marketing and logistics
112
Cogent business & management
112
International journal of internet marketing and advertising : IJIMA
112
Psychology & marketing
112
Journal of service management
108
European journal of marketing : EJM
107
Journal of retailing
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
103
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Journal of marketing management : MM
97
Services marketing quarterly
97
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Business horizons
87
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Service business
82
European journal of operational research : EJOR
78
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ECONIS (ZBW)
183
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1
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183
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1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
3
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
4
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
5
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
6
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
7
The effect of customer asset strategies on acquisition performance in business-to-government markets
Yan, Shuai
;
Lee, Ju-Yeon
;
Josephson, Brett W.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 789-814
Persistent link: https://www.econbiz.de/10015047963
Saved in:
8
Buyer-supplier relationship dynamics : a systematic review
Shamsollahi, Ali
;
Chmielewski-Raimondo, Danielle A.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 418-436
Persistent link: https://www.econbiz.de/10012434112
Saved in:
9
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
10
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
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