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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenbindungsprogramm"
~subject:"Lieferantenmanagement"
~subject:"Social Web"
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Search: subject_exact:"Customer relationship management"
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Kundenbindungsprogramm
Lieferantenmanagement
Social Web
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
33
Kundenzufriedenheit
33
Supplier relationship management
24
Dienstleistungsqualität
22
Service quality
22
Salespeople
20
Verkaufspersonal
20
Customer value
17
Kundenwert
17
Marketing management
16
Marketingmanagement
16
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Social web
13
Firm performance
12
USA
12
United States
12
Unternehmenserfolg
12
Brand management
11
Loyalty program
11
Markenführung
11
Marketing theory
11
Marketingtheorie
11
Brand image
10
Customer engagement
10
Einzelhandel
10
Markenimage
10
Retail trade
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungssektor
9
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English
42
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Scheer, Lisa K.
5
Palmatier, Robert W.
4
Steinhoff, Lena
3
Beitelspacher, Lauren Skinner
2
Grewal, Dhruv
2
Hanson, Sara
2
Miao, C. Fred
2
Rapp, Adam
2
Arnold, Todd J.
1
Babin, Barry J.
1
Bagga, Charan K.
1
Baker, Thomas L.
1
Basuroy, Suman
1
Bauer, Carlos
1
Beck, Jonathan M.
1
Bell, Simon J.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bijmolt, Tammo H. A.
1
Bill, Fabian
1
Bitner, Mary Jo
1
Blut, Markus
1
Bock, Dora E.
1
Bornemann, Torsten
1
Brady, Michael K.
1
Carrillat, François A.
1
Chatterjee, Sharmila C.
1
Chaudhuri, Malika
1
Chmielewski-Raimondo, Danielle A.
1
Crecelius, Andrew T.
1
Dahl, Darren W.
1
Davis-Sramek, Beth
1
DeLeon, Anthony J.
1
Dellaert, Benedict G. C.
1
Dijl, Patrick van
1
Donkers, Bas
1
Dorotic, Matilda
1
Droge, Cornelia
1
Evans, Kenneth R.
1
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
232
Journal of business research : JBR
184
The journal of business & industrial marketing
114
Journal of retailing and consumer services
100
Journal of strategic marketing
44
Journal of business-to-business marketing
43
The journal of services marketing
43
SpringerLink / Bücher
38
International journal of internet marketing and advertising : IJIMA
37
Journal of marketing
35
The journal of product & brand management
35
International journal of hospitality management
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
27
The service industries journal
26
Business horizons
25
Marketing intelligence & planning
25
The journal of brand management : an international journal
22
Service business
21
Asia Pacific journal of marketing and logistics
20
Gabler Edition Wissenschaft
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of hospitality marketing & management
20
Technological forecasting & social change : an international journal
20
International journal of electronic customer relationship management : IJECRM
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
19
Tourism management : research, policies, practice
19
Journal of internet commerce
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of service management
18
Cogent business & management
17
Journal of promotion management : innovations in planning and applied research
17
Springer eBook Collection / Business and Economics
17
European journal of marketing : EJM
16
International journal of business information systems : IJBIS
16
International journal of production economics
16
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ECONIS (ZBW)
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
3
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
4
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
5
Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian
;
Webb, Jonathan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
Saved in:
6
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
7
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
8
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
9
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
10
Buyer-supplier relationship dynamics : a systematic review
Shamsollahi, Ali
;
Chmielewski-Raimondo, Danielle A.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 418-436
Persistent link: https://www.econbiz.de/10012434112
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